Upload
peter-mead
View
53
Download
0
Embed Size (px)
Citation preview
SEO AuditWordPress Checks to
Avoid Disaster By Peter Mead
@petermeadit
Don’t let your site crash and burn
Quickly check into SEO, without looking at Analytics or Search Console
Traffic has dried up? What happened?
A past penalty, Panda or Penguin
Site redesigned and rankings lost
You're looking for an SEO Consultant? Ask for an SEO Audit https://youtu.be/piSvFxV_M04
Many ways to audit your site, let’s explore...
On the fly SEO Audit?
Smooth sailing...
Branding & CompetitionTrustworthinessBranded Domain NameBranded Keywords Home Page KeywordSite Links ResultsHome Page TitleHeadline TagCall to ActionCompetitor KeywordsCompetitor Traffic
Sample SEO Audit Checklist
Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/
Onsite SEOPanda PenaltyKeyword PlanningCrawling errorsWebsite structureContent StructureInternal linking Canonicalization Page speedMobile FriendlySSL Implemented
Offsite SEOPenguin PenaltySocial Media Reviews & CitationsBacklinks Quality Backlinks DiversityBacklinks Anchors Referring site qualitySource site in vs outLink graph footprint Disavow Links
Want Advanced? Alan Bleiweis SEO Audit Checklist & Scoring Spreadsheet http://alanbleiweiss.com/professional-seo-audits/seo-audit-checklist/
Just to name a few tools for auditing ● SEMrush ● Moz● Screaming frog ● Ahrefs ● Majestic ● Webpagetest ● Google PageSpeed insights● Bing Webmaster Tools ● Google Analytics ● Google Search Console
● Many more, including common sense...
Using SEO Audit Tools
We have some issues...
Branding & CompetitionDoes it show trust, using a Branded Domain Name, and Branded Keywords?
Home Page Keyword, and Headline Tag readable?
Google the brand, showing Site Links and Home Page Title?
Clear Call to Action, non spammy etc?
Competitor Keywords, Competitor Traffic
Dig deeper into the pastWhat happened in the past? Branded & non branded keywordsLook at notes for Google update etc.
Onsite SEO Panda Penalty, look for sudden downturn in traffic.
Crawling errors, Website structure, Internal linking
Canonicalization to reduce duplicate issues
Page speed, Mobile Friendly, etc.
Is SSL Implemented?
Use an Audit tool
Offsite SEO Social Media, reviews & Reviews & Citations
Penguin Penalty, check for drop in rankings and traffic. Backlinks Quality, Backlinks Diversity, Backlinks Anchors
Referring site quality, does it have traffic?
Source site in vs out, does it link to spammy sites?
Link graph footprint, is there an obvious pattern to the the links
Disavow Links ?
Granular link checks
Penguin is now more granularchoose any subfolder or subdomain and check the backlinks just for that part of the website
DIY Or hire a professional?
Do not let issues go on.
Let’s try this again? Try to fix issues
Don’t leave it too lateIt’s wise to be checking your website health
Regularly.
Use a variety of tools, and explore deeply into
Issues found.
Some issues are hard to fix to don’t leave it too late.
Was I too late?
Slideshare for other related topics https://www.slideshare.net/petermeadit
Youtube for WordPress SEO Questions http://www.youtube.com/petermeadit
Melbourne SEO Meetuphttps://www.meetup.com/Melbourne-SEO/
Tweet to mehttp://www.twitter.com/petermeadit
Photos of Hindenburghttps://en.wikipedia.org/wiki/Hindenburg_disaster
Where to next?