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A short presentation on the pros and cons of choosing a template based vs a custom website design (includes examples). Read more on our blog article - http://www.versio2.com/blog/how-much-does-a-website-cost-design-features
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Source: HubSpot, 2011
Website Design template vs. custom
Website Design Options
Template Custom
Good for small businesses, start-ups with no funding, B2B (who don’t need high-end design)
SMEs, larger corporations, B2C, companies that need a unique design
Pros lots of professional themes to choose from, lowers cost, speeds up delivery (reduces scope)
unique design, scalability, flexibility, design can be created to exactly fit your personas’ needs
Cons costly to add new features, competitors may use the same template (yikes!)
more upfront investment, longer delivery times
Cost Range 5’000 - 10’000 CHF *15’000 - 35’000 CHF
*costs vary widely based on website size, features and complexity and can exceed 100K for large custom websites.
© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Website Phases
Planning Content Design Build Launch
week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8
© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Website Phases
PlanningContent Design Build Launch
week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8
Building a ‘template’ website reduces the scope and thus the upfront cost of creating a website…
© 2013, Versio2 Digital Marketing Ltd.© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Website Phases
PlanningContent Design Build Launch
week 1 week 2 week 3 week 4 week 5 week 6 week 7 week 8
… But be aware template sites are not as flexible and scalable and may cost you more in the long-run.
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Template Website Design Example
Template Website Example
• Wordpress professional theme • Customisation: illustrative elements, photoshop
of background, stylings fit corporate colours and identity.
www.atelier3petitspoints.ch
Source: HubSpot, 2011
Original themehomepage
Source: HubSpot, 2011
Adapted themehomepage
Source: HubSpot, 2011
Adapted themesecondary page
15’000
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Custom Website Design Example
Custom Website Example
• Fully custom design • Includes: wireframes, creative brief, nine
custom templates, modern design, flexibility, lead capture forms, CMS
www.tcbcschooltours.co.uk www.thecitybreakcompany.co.uk
Source: HubSpot, 2011
Wireframehomepage
Source: HubSpot, 2011
Wireframetext page
Source: HubSpot, 2011
Wireframedestinations page
Source: HubSpot, 2011
Wireframecontact page
Source: HubSpot, 2011
Customhomepage
Source: HubSpot, 2011
Customtext page
Source: HubSpot, 2011
Customdestinations page
Source: HubSpot, 2011
Customtext page
Source: HubSpot, 2011
!Wireframesplash page!
Source: HubSpot, 2011
Custom splash page
Source: HubSpot, 2011
© 2013, Versio2 Digital Marketing Ltd.Twitter: @Versio2
Get in touch
Clinton Hailey, Partner [email protected] Twitter: @clinthaileywww.versio2.com
