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Presenter: Vanessa Bagnato, Head of Influencer Development ay TapInfluence Your hard work and quality content shouldn’t stop at sharing just one piece. Learn how to take one of your larger pieces of content, whether a holiday gift guide, a detailed how-to post or an inspiration board, and turn it into 11 more pieces of content you can share across your social platforms.
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HOW TO TURN ONE PIECE OF CONTENT INTO A DOZENVanessa (Bogehold) Bagnato @VanessaBagnato Head of Influencer Development
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
HOUSEKEEPING Length60 Minutes w/ Q&A
Recording + SlidesWill Be Available After Presentation
Questions?Use Chat Feature
Tweet Much?Use #tapinfluence
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
WHO IS TAPINFLUENCE?
FOUNDED
2009HEADQUARTERED IN
BOULDER, CO WITH AN OFFICE IN NYC
COMPLETE END-TO-END INFLUENCER
MARKETING SOFTWARE
HELPING BLOGGERS AND INFLUENCERS CONNECT WITH
FORTUNE 1000 COMPANIES
100,000 REGISTERED INFLUENCERS
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
WHO’S DOING INFLUENCER MARKETING
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
YOU ARE EXPERT CONTENT CREATORS
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
THE POWER OF LONG-FORM CONTENT
GIFT GUIDE HOW-TO POSTS & TUTORIALS
INSPIRATION POSTS TIPS & BEST PRACTICES
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
TURN THAT LONG-FORM CONTENT INTO A DOZEN!
=
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
IMPORTANT TIP!BE SURE TO TAG THE BRANDS YOU LIKE WHENEVER YOU ARE CREATING CONTENT THAT INVOLVES THEIR PRODUCT.
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#1 HOLIDAY GIFT GUIDE
VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS
COCKTAIL SHAKER COLOGNE IPAD AIR CONCERT TICKETS
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#2 MAKE IT A SHARABLE DOCUMENT
Tip: You can add these documents to the “Publications” section of your LinkedIn profile
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#3 CREATE A SERIES OF BLOG POSTS
Post One: “My favorite cologne for men”
Post Two: “Top cocktail recipes you can make in
your own kitchen”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#4 START A PINTEREST BOARD
vs
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#5 PRODUCE A VIDEO
Video Title: “How I learned to use a cocktail shaker properly”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#6 SNAP SOME PICTURES
“My husband’s favorite new cocktail to make at home, and I love it.”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#7 HOST A GIVEAWAY
“Leave a comment about what you’re getting your husband this Christmas, and enter to win a cocktail shaker set!”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#8 TWEET & FACEBOOK POST
“Tip: Get your husband a cocktail shaker for Christmas, and enjoy your favorite cocktail together from the comfort of your couch”
“I finally learned how to properly use a cocktail shaker. Check out the video, but don’t laugh at me!”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#9 GUEST POST ON ANOTHER BLOG
“Dear readers, today Vanessa from Purple Boots Blog is going to share with us some of her top gift choices for husbands”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#10 ASK YOUR NETWORK TO GUEST POST
“Dear readers, today Holly from TapInfluence Blog is going to share with you her gift ideas for husbands”
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#11 CREATE A LIST
Here’s a list of retailers that have this cocktail shaker in stock.
Here’s a shopping list for the ingredients needed to make this cocktail with the new shaker.
EXAMPLE
EXAMPLE
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
#12 SHOWCASE YOUR WORK
TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE
QUESTIONS?YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence!
www.tapinfluence.com
