WE ARE MODERN CRAFT

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IN TODAY’S CONNECTED WORLD, BETTER DIGITAL IS A POWERFUL DRIVER OF GROWTH

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BUT CHALLENGES ARE MANY

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HARD TO MEASURE & HARD TO PROVE.

RESOURCES WASTED   AGAINST INEFFECTIVE TACTICS.

CONSTANTLY STEEPENING LEARNING CURVE.

COMPLEX DECISIONS AROUND TACTICS AND TECHNOLOGY.

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DIFFICULT TO ORCHESTRATE MANY TEAMS, PARTNERS & CHANNELS.

HARD TO CREATE A SINGLE CUSTOMER EXPERIENCE.

CHALLENGES TURNING DATA INTO VALUE.

MISALIGNMENT BETWEEN MARKETING AND IT.

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ALL OF THIS IS COMPOUNDED BY A LANDSCAPE WHERE CHANGE IS THE ONLY CONSTANT

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AND COMPLEXITY IS RISING

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WHERE IT’S HARDER THAN EVER TO FIND THE SIGNAL AMONGST THE NOISE

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AND WHERE MOST ADVICE IS A THINLY DISGUISED SALES PITCH

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THESE ARE THE PROBLEMS MODERN CRAFT EXISTS TO SOLVE

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WE SPECIALIZE IN SETTING THE STAGE FOR BETTER DIGITAL

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THROUGH THE SIMPLE POWER OF UNBIASED STRATEGIC ADVICE

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SO WHAT IS “BETTER DIGITAL” ANYHOW?

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THE BETTER DIGITAL MANIFESTO

STAND FOR SOMETHING A PURPOSE BEATS A PROMISE

NEVER STAND STILL IMPROVE AND ADAPT CONSTANTLY

CONNECT THE DOTS KILL THE SILOS (BEFORE THEY KILL YOU)

HUMANIZE EVERYTHING CREATE REAL RELATIONSHIPS WITH REAL PEOPLE

GIVE TO RECIEVE KNOW YOUR TRIBE, SERVE THEM WELL

DO LESS, BETTER BEWARE THE MINDSET OF MORE

BE YOUR OWN UNICORN GO BEYOND BEST PRACTICES

THE BETTER

DIGITAL MANIFESTO

HOW WE THINK

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THE BETTER DIGITAL MANIFESTO

THE BETTER DIGITAL LANDSCAPE

TEAM

PROCESS

TECH

MARKETING

SERVICES

PRODUCTS

ORG CUSTOMERS

WHERE WE PLAY

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BETTER DIGITAL CAN ONLY HAPPEN IF THE STAGE HAS BEEN PROPERLY SET

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THIS CAN’T REACH BRAVE NEW HEIGHTS

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WITHOUT THIS

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WE HELP OUR CLIENTS SET THE STAGE FOR BETTER DIGITAL IN 4 WAYS:

3/ ORCHESTRATION

4/ WORKSHOPS

1/ CONSULTING

2/ PROTOTYPING

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1/ CONSULTING

DEFINING A STRONG STRATEGIC FOUNDATION FOR BETTER DIGITAL.

OUR

CORE

OFFERING

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2/ PROTOTYPING

TESTING & REFINING NEW CONCEPTS THAT EMERGE FROM THE STRATEGY.

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3/ ORCHESTRATION

ASSEMBLING AND COORDINATING EXPERT TEAMS TO EXECUTE ELEMENTS OF THE STRATEGY.

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4/ WORKSHOPS

QUICKLY AND COLLABORATIVELY ADDRESSING CHALLENGES AND IDENTIFYING OPPORTUNITIES. 

WE BELIEVE WE ARE UNIQUELY QUALIFIED FOR THIS MISSION.

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BECAUSE WE’VE HELPED MANY ORGANIZATIONS DO BETTER DIGITAL

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CORE TEAM: PAST CLIENTS MODERN CRAFT CLIENTS

26MODERN CRAFT

STRATEGIC ADVICE IS OUR CORE OFFERING. WE DON’T NEED TO SELL EXECUTION OR SOFTWARE TO SURVIVE.

WHEN WE HELP WITH EXECUTION, WE TAP SPECIALIST PARTNERS FOR THEIR EXPERTISE.

AND BECAUSE WE’RE BUILT WITHOUT BIAS

MODERN CRAFT

DO BETTER DIGITAL