Upload
rick-hevier
View
21
Download
1
Embed Size (px)
Citation preview
Want to Lose Customers? Do These 10
Things Online: Part One
B Y : R I C K H E V I E R
When implementing an SMM (SocialMedia Marketing) strategy, there are many aspects of the plan to
consider. While you are strategizing, make sure that you
do not do any of the following things online, ever!
1) Post Without a Strategy
Let me make this loud and clear.
If you do not have a strategy
for your business’ digital
marketing efforts, DO NOT
POST ANYTHING.
Businesses oftentimes fail to plan properly for their digital
marketing efforts. They ignore the basic three deliverables
that companies need to continually do online:
BROADCAST self-created and curated content,
LISTEN for KPIs and your followership’s opinions, and
RESPOND to engaged users. To create a successful SMM
plan, follow the directions from industry leaders Hootsuite
and Social Media Examiner.
Hootsuite: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
Social Media Examiner: http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/
2) Have More Than One Person Operating Each
Social Profile
If you have more than one person posting to your business’
social media profiles, you risk confusing and potentially losing
your audiences. If your company does have more than one
person posting on the same web property, it is imperative
that the content is reviewed and agreed-upon by all parties
before posting every single time. The reason for this is that if
two people are posting to the same account under the same
identity, followers will eventually pick up on the differences
in voice and tone and will become (1) confused and (2)
disengaged, as it seems suspicious of internal failures in the
company.
3) Exaggerate
Here is a perfect “If, Then” statement to memorize to make
sure you never exaggerate.
If you exaggerate, your followers will
exploit your lies publicly and ruthlessly.
I like to believe that all people are kind souls, but the reality of
the internet these days is that people tend to hide behind their
screens and use that as a reason to share sometimes rude,
awful, inconsiderate, and totally not-thought-through
statements. Basically, don’t hand your followers a silver platter
of reasons why they should bust on you to their followers and
your target audiences.
4) Unfollow Your Competition
If you ignore your competition online, that does not mean
they will ignore you, too.
Don’t let them have the ability to post good content that you
cannot be inspired by to create even better content. If you don’t
follow them, you cannot react to their failures or good finds. You
may even lose out on the opportunity to see how they are
pricing and promoting their services and products, giving them
an advantage to competing against your business.
Come back for Part Two!Want to know the other six things businesses should never do
online? Come back next week for Part Two of “Want to Lose
Customers? Do These 10 Things Online.” Also, tweet me with your
challenges, examples, or questions @RickHevier!
Thank YouF O R Y O U R T I M E !
P R E S E N T A T I O N B Y : R I C K H E V I E R