MEDIA MONITORING & NATIVE ADVERTISING

OverviewTraditional advertising campaigns through print and broadcast channels are no longer effective because the way we consume media has changed and the way we measure performance of digital campaigns is much more accurate. It used to be that we would:

1. Tune into radio to find out the latest news according to them or

2. Wait for the “six o’clock news” or

3. Read all about it in tomorrows paper

Today nobody’s waiting. We can subscribe to the sources we respect most, and those that are recommended for us based on those choices, and then we are alerted the moment the ‘news’ is posted. With media monitoring and native advertising, VOX helps you become one of those sources specific to people that are looking for exactly what you do. VOX works for you based on existing and proven consumer habits.

MetricsDigital campaigns are more accurate than traditional media campaigns because we can measure multiple behaviors. We can tell exactly how many visitors clicked on the story, shared the story, and responded to the content. We can measure how the blog articles stack up next to other pages on the site, how much time people are on the site, and even how many are on the site now and geographically where they are. We can track devices used to access the site, which source led them to the site, how many of them signed up for the email newsletter, how many engage with that content, and the overall growth of your message online. In short you can tell exactly how effective the campaign is performing before it’s over. You can even run multiple campaigns, compare results, and learn how to better connect with your audience each time you run a new one.

Where They Came From

Native AdvertisingNative Advertising is made up of articles, (blog posts), and videos produced by the advertiser. In other words, you’re not sponsoring the content you’re producing it. This marketing approach is so popular that even the mighty NY Times has committed to this approach. Through their TBrandStudio division, NYT now commits a sizeable share of their online content to native advertising articles like this one they published for SHELL.

VOX produces the content for you so you can focus on your core business.

Media Monitoring

Media Monitoring is the process we use to determine the leading voices in your industry, their names, numbers, email addresses, and even stories they haven’t written yet. We measure their reach and engagement and then we ‘Follow’ , ‘Like’, and ‘Connect’ with them. That’s called social media ‘networking’. Once we’ve joined the conversation we’re ready to ‘Post’, ‘Tweet’, and ‘Share’. We publish compelling original content specific to your industry, business, products, services, and target audience. Eventually, with enough optimized content and respected online connections, we’re ready to help you lead the discussion.

Follow Share Lead

Industry Specific Media Contacts

Broadcast-Print News Monitor

Digital Media Monitor

Leading Influencers

People don’t like ‘ads’Invasive Advertising is a term coined to describe how people react to advertising that interrupts the content they’re consuming. Radio ads in between music or discussions you want to hear, TV ads before that final scene, even pop-up ads on the internet are all ‘invasive’. They interrupt the experience. What today’s leading firms have discovered is that people don’t want that experience to be interrupted.

‘Like’ the Things Your Audience LikesSo change your approach. If your prospects don’t like ads but do like things that your brand identifies with, then publish content your prospects want to consume. Position your brand as the authority online with a native advertising blog program specific to your industry, products, services, and target audience. None of us like to be ‘sold’ so stop selling and start educating, informing, and even entertaining. When the consumer is comfortable with your message they will connect with you and they’ll buy.

ConversionsOnce your program launches, the question always comes down to “how do I make money.” The answer is ‘conversions’. VOX helps you convert ‘visitors’ into ‘Likes’ and ‘Likes’ into email addresses. Then we work with you to convert email addresses into customers and customers into repeat customers. Satisfied customers then share their passion for your brand through their own social media networks.

Posts convert to ‘Like’s’

‘Likes’ convert to email addresses

Email addresses convert to customers

Customers convert to repeat

customers

Satisfied customers ‘Share’ their passion for

your brand

Show Me the Money

Taft Moore - VOX, LLC1014 South Westlake Blvd. #14-216Westlake Village, California 91361www.voxllc.com tmoore@voxllc.comO 805.557.7638 M 818.800.6999

Contact us for specific case studies and view examples on the following slides

MEDICAL HUMAN RESOURCES

FOOD NON PROFIT

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