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Prepare a “visual marketing strategy” for your healthcare branding message or else your offerings could slip behind the curtain. It is proving to be an important trend for healthcare marketing. Healthcare and related service providers including hospital marketing professionals need to leverage the new emphasis on visuals like pictures, images, videos, charts and graphs and other kind of artwork that tell your most compelling success stories and support your brand.
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Visual Stimulation & Visual Stimulation &
Marketing in Healthcare Marketing in Healthcare
IndustryIndustryAbhishek Singh
Co-founder/Managing Director
TheTemplateWizard
www.TheTemplateWizard.com
Content
Concept of Healthcare Marketing through
Visual Stimulation
Healthcare Marketing Techniques
Visual Stimulation in Healthcare
Why Visual Stimulation?
Cases
Concept of Healthcare Marketing
through Visual Stimulation
Healthcare is both capital and labor Intensive
2. Companies primarily involved in the R & D,
production and marketing of pharmaceuticals and
biotechnology products.
1. Companies manufacturing healthcare supplies or providing healthcare related services, including distributors of healthcare products, providers of basic health-care services, and owners and operators of healthcare facilities.
Healthcare encompasses two main industry groups
What constitutes the crowd?
You need to know your crowd. Market with relevant imagery
to the relevant audience with the correct proposition and
obtain the highest ROI.
Pay as you go Insured Medical Tourists Corporate Patients
Pricing a real consideration in Healthcare
Healthcare organizations are increasingly driven to cut costs
across the board. Publics are getting used to health services
being promoted on a price basis.
Talent Acquisition
Strong Healthcare Brand Helps Attract the Right Talent
Healthcare Marketing Techniques
Presenting Your Ambassadors Effectively
Presenting Internal Ambassadors
Your Medical Staffs Your Non-Medical Staffs
Presenting External Ambassador
Your Patients
Your Vendors
Your Agents
Building Relationships with Strong & Relevant ImageryIts five times easier to get repeat business from an existing customer than to get new business.
Healthcare PublicityMarketing Material
Publicize Your Events
Conf
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Expo
sitio
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Fund
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and
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tc.
Sum
mits
Word of Mouth (WoM): Social Media
Visual Stimulation in Healthcare
1) For a healthcare service seeker-if presented properly-relevant imagery becomes a person’s feelings about a product or service of an organization.
E.g. A maternity home using an image of a mother, breast-feeding her newborn.
2) With relevant illustrations and themes, you can put forward your promise very strongly.
3) With well thought out themes and backgrounds you can generate attitudes, that are not always articulated or understood by the consumer.
With Visual Stimulation:
1) Promotes Esprit de Corps
2) Guides employee behavior
3) Can very well guide company initiatives
Build Your Identity Visually!
Why Visual Stimulation?
Strong visuals lead to visual branding, and ultimately:
1) Top-of-the-mind awareness
2) Customer loyalty
3) Perceived value of healthcare products and services
4) Employee retention and talent attraction
5) Insulation from competitive challenges and negative economic conditions
And collectively, everything contributes to:
An Increased Profitability
Studies prove that human mind retains imagery and visuals for a relatively longer time. Those organizations which succeed in retaining the eyeballs of the publics, are usually those who succeed in building trust.
A graphic design template…is a design template…is a design template.Unless, of course, that design template happens to be a……TheTemplateWizard graphic design template…a name known and trusted by organizations big and small…for-profit & not for-profit…corporates and government…all over the globe!
Remember, Visuals speak for you!
Healthcare Brands which have captured the trust and confidence of people
What’s expected from healthcare industry today?
Treatment
Today…
Treatment+Service
Earlier…
Do present the good experience!
About TheTemplateWizard
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