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*our mission Data-driven storytelling that drives profitable customer action.
Visibilitii.com is a data-driven content marketing and programmatic advertising solutions provider that helps marketers, agencies and publishers to create, distribute, measure and optimize the most relevant and highest quality content to the right audience, at the right time.
The buyer journey is nothing more than a series of questions that must be answered.
ABOUT US
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* Proud Client List Visibili)i.com is proud to partner with clients that are smart and forward thinking.
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* Content
Predictive Analytics Determine performing keyword niches before we put “pen to paper”.
Content Platform Editorial Calendar. Approvals. Edi?ng. Review. Reject. Publish.
Content Creation 10,000+ specialized writers. Find the best and use your favorites ongoing.
Measure + Optimize A/B Test Na?ve Ads in real-‐?me. Measure and op?mize via Google Analy?cs repor?ng.
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* Distribution
In-Feed Native Ads 10 Billion+ Monthly impressions on premium Publisher sites. 30,000+ sites.
Blogger Outreach 250,000 opt-‐in bloggers in our network and direct access to nearly 2,000,000 others.
Remarketing ASract and drive inbound web traffic. Re-‐engage through relevant ads to move through the sales funnel.
Instagram Outreach 1000’s of opt-‐in Instagramers’ in our network with relevant, loyal and engaged followers to tap into.
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* Other Services
Search retarge?ng doesn’t require a poten?al customer to visit your website before your ads start appearing on their screens. Instead, customer interest and relevancy are decided by a recent search they performed on Google, Yahoo, or Bing.
Search Remarketing
* Reach your customers in their TwiSer feed, Facebook feed, Youtube, Linkedin and other.. Also, remarket specific messaging to buyers that have shown purchase intent, engaged with your blog, website or in-‐feed na?ve ads
Social Ads
* Cross-‐Channel Capabili?es enable you to buy across any channel – mobile, desktop, video, or social – as well as target audiences in a programma?c, data-‐driven way – so you reach the right person with the right message, at exactly the right ?me.
Display Ads
* Visibili?i only hires Social Media Managers with the brightest minds and from the world’s most recognized brands — No social media specialist agency staff here! We’ll work with you on your social media strategy through to the channels and placorms where your audience lives to maximize performance, engagement and return on investment.
Social Media Mgmt.
*
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*opportunity
* Brand Advertising For The Modern Internet Is About Effective Content, Distributed in Feeds.
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* The average organization now spends 30% of their marketing budget on content.
Bottom line: There is tremendous ROI in consistently developing great content for your audience. And, unlike other forms of
marketing, content marketing pays dividends far into the future.
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Per dollar spent, content marke?ng generates approximately 3 ?mes as many leads as tradi?onal marke?ng.
Organic search leads have a 14.6% close rate, while outbound marke?ng leads have a 1.7% close rate.
Content marke)ng costs 62% less than tradi?onal marke?ng.
* Opportunity in numbers
• Blog: 82% of marketers who blog see positive ROI for their marketing spend.• Time: 69% of content marketers feel a lack of time is their greatest challenge.• Content: Only 32% of marketers say they are effectively executing enough content. • Leads: Brands that create 15 blog posts per month average 1,200 new leads per month. • Distribution: Programmatic native advertising spends set to quadruple by 2018
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Companies with an ac)ve blog report 97% more leads.
.1% The average click-through rate of display ads is 0.1%. (DoubleClick)
8% Only 8% of internet users account for 85% of clicks on display ads (and some aren’t even humans!) (comScore)
50% About 50% of clicks on mobile ads are accidental (GoldSpot)
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* Disruptive banner ads are in decline
*solutions
AMAZING, EFFECTIVE BLOG CONTENT + DISTRIBUTION
Predictive Analytics
Content Creation
Distribution
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PREDICTIVE ANALYTICS
Avoid content that will never gain traction 2 to 4x traffic improvement
The software simulates a piece of content being published
It uses real-time web data and 1,000s of queries for each researched topic
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Iden)fy topics that.. Work, do not work, and why
Indentify
Topics Find related topics you can own
Related topics
People need answers We find those topics
Find answers
Traffic We forecast traffic before it is wriSen
Forecast traffic
* People are searching for answers to their problems…
The buyer journey is nothing more than a series of questions that must be answered.
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1. We generate topic scores, indicating probability of success2. Performance drivers explain traffic / engagement drivers and offer insights3. Approve, finalize and begin to write
Engage
CONTENT CREATION
Time Writers Content Platform
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All of Your Brand Content
Transformed to Native Ads
Promoted in the Content Feeds
“In-Feed Native Programmatic Advertising spends set to quadruple by 2018”
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In-feed Native Ads
Your Brand Content As Native Ads
All of Your Brand Content
Transformed to Native Ads
Promoted in the Content Feeds
Support for any type of digital content from blogs, Instagram to long form videos.
Proprietary Real Time Templating technology automatically formats your ads
Your content is distributed as promoted content in the feeds of premium publishers
• Contextual targeting (standard IAB categories)• Geo-targeting (country, province/state city)• Re-targeting• Mobile vs Desktop Targeting• Device targeting (for mobile devices)• Operating System targeting (for mobile devices)
Targeting
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* Unrivaled Scale. Premium Publishers. Mobile Dominance.
500MM
95MM
185MM 1Bn
280MM
45% Desktop Inventory
55% Mobile Inventory
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10 Billion+ Monthly Impressions. 30,000+ sites.
* Content Optimization. Performance Analytics.
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Performance Analytics
All the analytics you would expect from a modern media platform including:
• Impressions• Video Views• View Duration• Completion Rate• Social Engagement
Content Optimization
Our creative optimization suite enables A/B and multi-variant optimization for headlines & image combinations
Competitive Advantages Predictive Analytics
Access to 1000’s specialized Writers
Premium In-feed Native Ads
Dramatic ROI improvement
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* Steps to Success
STRATEGY KEYWORDS A+ CONTENT OPTIMIZATION
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Timeline
Day 1
Partner Inbound Traffic ROI begins to be realized
2-3 Months
New Leads
4 Months 6-12 Months
We Scale
Reach Goals
2 Months
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* Predictive analytics can drive 2x-4x improved web traffic
Partnering with us will prove to help drive consistent, quality targeted web traffic, improved engagement, and beSer reten)on
Your Google Analytics * With Visibilitii.com *
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* Finding the budget..
There was a team at SAP that had an enormous budget for advertising campaign landing pages. Those pages typically saw a 99.9% bounce rate, and any traffic that went there was paid. I asked for a small percentage of that budget with the promise of driving organic traffic to the site. It was a win- win for the both of us.
- Michael Brenner Head of Strategy, NewsCredFormer VP of Content and Marketing Strategy, SAP
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Asking for a small percentage of a larger advertising budget is a good place to start looking
* Pricing Together, we will craft a monthly package and content strategy that aligns with your business goals. Starting at $4000 per month.
Starter Plan Plus Plan Corporate Plan Features
Predic?ve Analy?cs
Blog Content
Na?ve Ads
Remarke?ng
Display Adver?sing
Social Media Mg.
Full Circle Plan
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Op?onal
$4000+ $5000+ $8,500+ Contact UsMonthly
1.604.671.6002 Dominic.hill@visibili)i.com
Dominic Hill, Founder + CEO
* Let’s talk
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