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Visibilitii.com Content + Distribution Overview 2015 2016

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Page 1: Visibilitii.com Content + Distribution Overview 2015 2016
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*our mission Data-driven storytelling that drives profitable customer action.

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Visibilitii.com is a data-driven content marketing and programmatic advertising solutions provider that helps marketers, agencies and publishers to create, distribute, measure and optimize the most relevant and highest quality content to the right audience, at the right time.

The buyer journey is nothing more than a series of questions that must be answered.

ABOUT US

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* Proud Client List Visibili)i.com  is  proud  to  partner  with  clients  that  are  smart  and  forward  thinking.  

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* Content

Predictive Analytics Determine  performing  keyword  niches  before  we  put  “pen  to  paper”.

Content Platform Editorial  Calendar.  Approvals.  Edi?ng.  Review.  Reject.  Publish.

Content Creation 10,000+  specialized  writers.  Find  the  best  and  use  your  favorites  ongoing.

Measure + Optimize A/B  Test  Na?ve  Ads  in  real-­‐?me.  Measure  and  op?mize  via  Google  Analy?cs  repor?ng.  

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* Distribution

In-Feed Native Ads 10  Billion+  Monthly  impressions  on  premium  Publisher  sites.  30,000+  sites.

Blogger Outreach 250,000  opt-­‐in  bloggers  in  our  network  and  direct  access  to  nearly  2,000,000  others.

Remarketing ASract  and  drive  inbound  web  traffic.  Re-­‐engage  through  relevant  ads  to  move  through  the  sales  funnel.

Instagram Outreach 1000’s  of  opt-­‐in  Instagramers’  in  our  network  with  relevant,  loyal  and  engaged  followers  to  tap  into.

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* Other Services

Search  retarge?ng  doesn’t  require  a  poten?al  customer  to  visit  your  website  before  your  ads  start  appearing  on  their  screens.      Instead,  customer  interest  and  relevancy  are  decided  by  a  recent  search  they  performed  on  Google,  Yahoo,  or  Bing.

Search Remarketing

*  Reach  your  customers  in  their  TwiSer  feed,  Facebook  feed,  Youtube,  Linkedin  and  other..    Also,  remarket  specific  messaging  to  buyers  that  have  shown  purchase  intent,  engaged  with  your  blog,  website  or  in-­‐feed  na?ve  ads

Social Ads

*  Cross-­‐Channel  Capabili?es  enable  you  to  buy  across  any  channel  –  mobile,  desktop,  video,  or  social  –  as  well  as  target  audiences  in  a  programma?c,  data-­‐driven  way  –  so  you  reach  the  right  person  with  the  right  message,  at  exactly  the  right  ?me.

Display Ads

*  Visibili?i  only  hires  Social  Media  Managers  with  the  brightest  minds  and  from  the  world’s  most  recognized  brands  —  No  social  media  specialist  agency  staff  here!    We’ll  work  with  you  on  your  social  media  strategy  through  to  the  channels  and  placorms  where  your  audience  lives  to  maximize  performance,  engagement  and  return  on  investment.

Social Media Mgmt.

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*opportunity

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* Brand Advertising For The Modern Internet Is About Effective Content, Distributed in Feeds.

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* The average organization now spends 30% of their marketing budget on content.

Bottom line: There is tremendous ROI in consistently developing great content for your audience. And, unlike other forms of

marketing, content marketing pays dividends far into the future.

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Per  dollar  spent,  content  marke?ng  generates  approximately  3  ?mes  as  many  leads  as  tradi?onal  marke?ng.  

Organic  search  leads  have  a  14.6%  close  rate,  while  outbound  marke?ng  leads  have  a  1.7%  close  rate.  

Content  marke)ng  costs  62%  less  than  tradi?onal  marke?ng.  

* Opportunity in numbers

•  Blog: 82% of marketers who blog see positive ROI for their marketing spend.•  Time: 69% of content marketers feel a lack of time is their greatest challenge.•  Content: Only 32% of marketers say they are effectively executing enough content. •  Leads: Brands that create 15 blog posts per month average 1,200 new leads per month. •  Distribution: Programmatic native advertising spends set to quadruple by 2018

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Companies  with  an  ac)ve  blog  report  97%  more  leads.  

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.1% The average click-through rate of display ads is 0.1%. (DoubleClick)

8% Only 8% of internet users account for 85% of clicks on display ads (and some aren’t even humans!) (comScore)

50% About 50% of clicks on mobile ads are accidental (GoldSpot)

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* Disruptive banner ads are in decline

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*solutions

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AMAZING, EFFECTIVE BLOG CONTENT + DISTRIBUTION

Predictive Analytics

Content Creation

Distribution

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PREDICTIVE ANALYTICS

Avoid content that will never gain traction 2 to 4x traffic improvement

The software simulates a piece of content being published

It uses real-time web data and 1,000s of queries for each researched topic

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Iden)fy  topics  that..  Work,  do  not  work,  and  why  

Indentify

Topics  Find  related  topics  you  can  own    

Related topics

People  need  answers  We  find  those  topics  

Find answers

Traffic  We  forecast  traffic  before  it  is  wriSen  

Forecast traffic

* People are searching for answers to their problems…

The buyer journey is nothing more than a series of questions that must be answered.

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1.  We generate topic scores, indicating probability of success2.  Performance drivers explain traffic / engagement drivers and offer insights3.  Approve, finalize and begin to write

Engage

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CONTENT CREATION

Time Writers Content Platform

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All of Your Brand Content

Transformed to Native Ads

Promoted in the Content Feeds

“In-Feed Native Programmatic Advertising spends set to quadruple by 2018”

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In-feed Native Ads

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Your Brand Content As Native Ads

All of Your Brand Content

Transformed to Native Ads

Promoted in the Content Feeds

Support for any type of digital content from blogs, Instagram to long form videos.

Proprietary Real Time Templating technology automatically formats your ads

Your content is distributed as promoted content in the feeds of premium publishers

•  Contextual targeting (standard IAB categories)•  Geo-targeting (country, province/state city)•  Re-targeting•  Mobile vs Desktop Targeting•  Device targeting (for mobile devices)•  Operating System targeting (for mobile devices)

Targeting

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* Unrivaled Scale. Premium Publishers. Mobile Dominance.

500MM

95MM

185MM 1Bn

280MM

45% Desktop Inventory

55% Mobile Inventory

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10 Billion+ Monthly Impressions. 30,000+ sites.

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* Content Optimization. Performance Analytics.

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Performance Analytics

All the analytics you would expect from a modern media platform including:

•  Impressions•  Video Views•  View Duration•  Completion Rate•  Social Engagement

Content Optimization

Our creative optimization suite enables A/B and multi-variant optimization for headlines & image combinations  

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Competitive Advantages Predictive Analytics

Access to 1000’s specialized Writers

Premium In-feed Native Ads

Dramatic ROI improvement

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* Steps to Success

STRATEGY KEYWORDS A+ CONTENT OPTIMIZATION

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Timeline

Day 1

Partner Inbound Traffic ROI  begins  to  be  realized  

2-3 Months

New  Leads  

4 Months 6-12 Months

We  Scale  

Reach Goals

2 Months

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* Predictive analytics can drive 2x-4x improved web traffic

Partnering  with  us  will  prove  to  help  drive  consistent,  quality  targeted  web  traffic,  improved  engagement,  and  beSer  reten)on

Your Google Analytics * With Visibilitii.com *

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* Finding the budget..

There was a team at SAP that had an enormous budget for advertising campaign landing pages. Those pages typically saw a 99.9% bounce rate, and any traffic that went there was paid. I asked for a small percentage of that budget with the promise of driving organic traffic to the site. It was a win- win for the both of us.

- Michael Brenner Head of Strategy, NewsCredFormer VP of Content and Marketing Strategy, SAP

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Asking for a small percentage of a larger advertising budget is a good place to start looking

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* Pricing Together, we will craft a monthly package and content strategy that aligns with your business goals. Starting at $4000 per month.

Starter Plan Plus Plan Corporate Plan Features

Predic?ve  Analy?cs  

Blog  Content  

Na?ve  Ads  

Remarke?ng  

Display  Adver?sing  

Social  Media  Mg.  

Full Circle Plan

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Op?onal  

$4000+ $5000+ $8,500+ Contact UsMonthly

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1.604.671.6002  Dominic.hill@visibili)i.com    

Dominic Hill, Founder + CEO

* Let’s talk

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