Virtual Reality & Marketing part 1 of 3

Virtual Reality & Marketing

An overview of Virtual reality and how it can be used today.

Table of Contents:

Section Title: Page Number:Information About Virtual Reality 3Statistics 10Manufactures 15Companies Using Virtual Reality 27Considerations 40Ways to Use Virtual Reality in Marketing

53

Industries That Use Virtual Reality 71Pros and Cons 77Virtual Reality Trends 86Work Cited 96

Virtual Reality & Marketing:Definition-

Virtual Reality (VR)-

The use of computer technology to create a simulated environment

VR places the user inside an experience

Users are immersed and able to interact with 3D

worlds

By simulating as many senses as possible the

computer is transformed into a gatekeeper to this artificial world

Limits to near-real VR experiences are the

availability of content and cheap computing power

Compiled by author from marxentlabs.com

Virtual Reality & Marketing:The Technology-

Virtual Reality’s most recognizable

component is the head-mounted display (HMD)

Display technology is what makes immersive Virtual Reality systems

different from other systems

CAVE automatic virtual environments actively display virtual content

onto room-sized screens


Virtual Reality & Marketing:The Technology-

Leading The

Industry:

Google Cardboar

dSamsung GearVR

Epson Movario

Up And Coming

Players Who May Surprise The Industry

With New Levels Of

Immersion And Usability:

Meta

Avegant Glyph

Daqri

Magic Leap


Virtual Reality & Marketing:Features-

Audiovisual information is replicated in

Virtual Reality:

Active research and development

efforts are still being conducted

into the other senses

Tactile inputs such as omni-

directional treadmills allow:

Users to feel as though they’re

actually walking through a simulation

Haptics, also known as

kinesthetic or touch

feedback:Has progressed

from simple spinning-weight

“rumble” motors to futuristic ultrasoun

d technology


Virtual Reality & Marketing:Statistics-

The virtual reality device

market is expected to

reach $407.51 million by 2018

VR $30 billion in revenue by 2020

24 million virtual reality and augmented

reality devices are expected to be sold in 2018

More than 12 million virtual

reality headsets will be sold in

2017

By 2018 the virtual reality market could

reach $7 billion, with $2.3 billion

from VR hardware and

$4.7 billion from software

Compiled by author from hottopics.ht


Sales of virtual head mounted displays (HMDs) could grow from 200,000 to about 39 million in 5 yearsVR pioneer Oculus exceeded its $250,000 funding goal on Kickstarter within 24 hours, going on to raise over $2.4 million by the end of its campaignOculus only ever sold (via Kickstarter) headsets as developer kits, but it still shifted 100,000

Facebook bought Oculus for $400 million in cash and $1.6 billion in stock – even though Oculus had not released a commercial product

Facebook says Oculus has to sell up to 100m units to make a real difference



10 people are now working at the Oculus Story

Studio – an internal team

developing ideas around virtual

reality in movies

VR doesn’t need to be expensive

Oculus first big project was Lost,

directed by Saschka Unseld, a former Pixar

animator

Many companies are developing VR headsets:

Sony/PlayStation, Oculus,

Microsoft/Hololens and Samsung

There are 188 virtual reality

headsets currently

available on Amazon



In 2014, Google launched Cardboard, a kit for creating your own headset made from cardboard, can be bought for $4.08

There are 183 companies describing themselves in the virtual reality category

336 startups list themselves under AR

One of the highest profile first generation virtual reality products was Nintendo’s Virtual Boy

Nintendo shipped 350,000 units making it the firm’s biggest ever flop


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Work Cited: "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016.

<https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>. "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web.

15 Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with-the-promise-of-virtual-reality-and-ar/>.

"5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>.

"Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan. 2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>.

"How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015. Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>.

“Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15 Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed-with-oculus-rift>.

"Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016. <https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>.

"What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.