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Engaging customers when it matters most !

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CodeBaby and Aqueria International have joined forces to offer innovative solutions that can educate and enhance your Interactive Player’s experience with the deployment of “Virtual Gaming Assistants”.

“The increasing cost of Interactive Player Acquisition and the fact that these Players represent only a portion of the Total Player base, illustrates an obvious growth opportunity in engaging new Interactive users and responsibly converting them into Players with the deployment of better supporting services.”

Concept Introduction

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Summary

A Gaming Avatar • Greets your Interactive Platform’s visitors • Provides assistance by navigating them through the site’s

features• Shows them “step-by-step”, how to:

• open an account • deposit money • play the various games you offer and much

more…

With the provision of Analytics Tools, the platform personalizes your customer interaction but more importantly, adds value by increasing Conversion rates and optimizing Business Performance.

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The Gaming Assistant is the modern and personal alternative to the substantial volume of text info pages, that customers rarely spend time reading.

In short, Gaming Assistants can: Enhance your current and new Player’s Interactive experience

and satisfaction Build on your Lottery’s Brand Integrity and Trust Maximize conversion performance on critical areas like “sign-up”

& “money deposits” Reduces Call-Centre workloads and costs Support Marketing activities Cross-selling and launch of new products

Summary

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Concept Endorsement

“The technology has demonstrated

its ability to improve efficiencies

by deflecting calls to the contact

center, and ...is able to personalize

and contextualize customer

interactions.”

“A great virtual Assistant should offer more than just search; it should enrich the quality of customer experience and assist the customer through the online interaction.”

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Concept Endorsement

60%It’s forecasted that

“...of all commerce and service transactions will be conducted by virtual assistants by 2020.”Gartner Research

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Case Studies

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“People naturally respond to all online interactions as a social experience.

Placing a character in an interface makes the social foundation of mediated interaction explicit…

Online transactions become social conversations. Difficult procedures can be explained. The web is less lonely. Technology is easier to use.”

“The personality of an automated character is one of the strongest and most reliable methods to consistently promote brand awareness through predictable appearance and scripting of speech and behavior. “

Byron Reeves Stanford Study Research

How can they help you develop your business: Conversion & Engagement Deflection / Encourage Self-Help Customer Satisfaction

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Case Studies - Engagement

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Virtual Assistants created for a large media company improved engagement significantly. - The average session time went from less than 1 minute to 20 minutes with the VA, while site traffic went up by 15%.

Virtual Assistant generated a 20% increase in conversions at Netherlands-based Doosopmaat.nl

Results from a recent study indicates the engagement power of a character when moderating search inquiries. - When a character asked people to type search requests into a window, people used on average, three more words in their requests (averaging about 7 words per inquiry) compared to identical requests made without a character.

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Case Studies – Deflection / Encourage Self-Help

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HP Viewpoint Paper “Leveraging intelligent, interactive virtual agents to drive quality and savings in customer service” Real-world performance results

Research indicates that 92–95% of customer queries are handled completely by the VA with no human help

52–85% of visitors say they would have contacted the contact center if the IVA was not available

Every 1 million chats with a IVA create $7 million in cost savings

Avatar showed 33% decline in calls to support centers

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Case Studies – Customer Satisfaction

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Less than 1% of customers leave negative feedback about IVAs

IVAs are more accurate than humans and achieve 89-95% accuracy, versus 81% accuracy for live agents

Over 90% of people prefer a character in interactive sessions over no character at all.

“Talk to Me”

“7 Reasons a Digital Character Brings Value to Your Website”

“The Benefits of Interactive Online Characters”

Center for the Study of Language and InformationStanford University

confidential and proprietary

Not All IVAs are Created Equally

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static, low quality, knowledge base

1st 2nd

limited movement, little more than decision trees

some response accuracy measurementsome reporting

3rd

better graphic render, highly accurate knowledge base

4th

3D character with human movements, responds to tone

5th

3D character with human movements, mobile, geo location

6th

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The 6th generation difference

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3D character with human movements

Socially expressive

Evoke responses from customer

Multi-lingual

Natural language query

Integrates with website elements

Exceptional accuracy

Dashboard analytics

Mobile - Geo-location

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Majority of Industry

CIVA

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IVA Market Capabilities

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Call-to-Action

Navigation Form Fill Submit

Dialog Box Dialog BoxDialog Box

Conversion Example – Guiding every step

Self-Service ExampleFront End Engagement

FAQKnowledge Base

Click-to-Chat

Create Ticket

Dialog Box Dialog Box Data BoxApp Box App Box

Experience Stream Types

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Thank You

Virtual Gaming Assistants – An intuitive, cost efficient solution that will differentiate your Services proposition from the competition.