T H E V I R A L

X-Factors

Hung Voby

CEO REDDER advertising

Founder Young Marketers

Key viral factors

The ExtremeX-FACTOR 1

Bring your works to the level of extremely

weird/touching/hilarious/humorous/epic/larger than life

The InsightfulX-FACTOR 2

Ask, what are the DREAMS, MOTIVATIONS or what are the PRESSURES,

TENSIONS that our brand can jump in and help them to achieve or

overcome? What will make consumers APPRECIATE & LOVE us?

What will be the TIPPING POINT that moves consumers’ emotions

The OccasionX-FACTOR 3

What are the biggest drivers/platforms in such

context that we can own?

Viral factors from execution

Utilize social influencers to

advocate the campaign

Who will spread the

message immediately to

the right audiences

Celebrity, influencers

Impress audiences eyes with kind of visual

trends they love to get fast attention

Visual

MusicMusic make audience listen our message again and

again, help the effect sustaining

Utilize channels/ content creators -> is there any channel

our target audience is already there for optimized

investment

Channels, network

Put your investment at 1 best place

Own 1 media

What motivate people share?

it T O U C H E S ME

it S P E A K S ON BEHALF OF ME

it SHOWS M Y P O I N T OF VIEW/POINT OF LIFE

it TRENDY AND I AM ONE OF THE FIRST TO SHARE ABOUT IT

MY FRIENDS/MY COMMUNITY SHARES THAT

AND I WANT TO PROVE

I AM OF THAT COMMUNITY/ON MY FRIENDS' SIDE

it HAS SOME A S S O C I A T I O N W I T H M E , i.e nostalgia...

it IT'S OF SOME BENEF ITS FOR ME

Thanh you!