& THE CUSTOMER JOURNEY

B R I N G Y O U R P R O D U C T S T O L I F E

THE RESULTS ARE IN: VIDEO MATTERS.

Need proof? Check out the marketing funnel, and the most up-to-date

statistics that prove the value of video at every step of the customer journey.

USE VIDEO TO GENERATE AWARENESS AND ATTRACT SHOPPERS TO YOUR SITE.

THEN, SHOPPERS WILL CONSIDER YOUR PRODUCTS.

Replacing an

image with video

on a landing

page increases

conversions by

12.62%

52% of marketing professionals

worldwide name

video as the type of

content with the best

ROI.

Social video

generates 1200% more shares than

text and images

combined.

4 x as many shoppers would rather watch

a video about a product

than read about it.

80% of millennials

consider video content

when researching a

purchase decision.

IF NOT, THEY MAY

LEAVE YOUR SITE.

48% of shopperswill leave a site and seek

information elsewhere

when visual content is not

available.

IN THE END, THEY WILL

BE MORE LIKELY TO BUY.

Sites with video on the

majority of product pages

had a 68% higher AOV

than sites with video on

only a few product pages.

Shoppers who

watch product videos

are 1.7x more likely to buy.

SOURCEShttps://vwo.com/blog/replacing-image-video-landing-page-increases-conversions/

http://syndacast.com/video-marketing-statistics-trends-2015/

http://go.brightcove.com/begin-your-heros-journey-today

www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-ecommerce-checkout-infographic

http://cdn-wpe.invodo.com/wp-content/uploads/2015/06/Invodo-Etailing-Visual-Content-Survey-Report.pdf

https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/

https://animoto.com/blog/business/millennials-video-infographic/

https://animoto.com/blog/business/online-video-2015-stats/

http://www.invodo.com/thank-you/thank-you-2015-product-video-benchmarks-report/

WANT THE FULL STORY?Download our eBook,

Video Statistics:The Marketer’s Summary 2016