Video is Not an Option. My presentation from the Digital Summits in Dallas, Raleigh, Denver, Atlanta and DC.
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1. VIDEO IS NOTAN OPTIONJeff PerkinsInternet SummitDecember 9,
2014
2. PGi# DDSUM14 @JeffPerkins8 2 3. # DDSUM14 @JeffPerkins8 3 4.
4ABOUT ME Pic of kids# DDSUM14 @JeffPerkins8 5. # DDSUM14
@JeffPerkins8 5 6.
@jeffperkins8www.linkedin.com/in/jeffperkins1www.slideshare.net/JeffPerkins1SingleMindedProposition.com#
DDSUM14 @JeffPerkins8 6 7. 7THE GOOD OLD DAYS# DDSUM14
@JeffPerkins8 8. 8Only 2% of cold calls result in an appointment3%
of emails result in a click (Source: Mail Chimp)(Source: Leap Job)
9. 9YOUR CUSTOMERS JUST ARENT THAT INTO YOU# DDSUM14 @JeffPerkins8
10. TRADITIONALSALES FUNNELYour prospects are 70% of theway through
the sales processbefore they engage a rep.# DDSUM14 @JeffPerkins8
10 11. THE SALES COCKTAILSHAKER# DDSUM14 @JeffPerkins8 11 12. WHAT
ARE THEY DOING 70%OF THE TIME?# DDSUM14 @JeffPerkins8 12 13. ONLINE
RESEARCHSource: Google & Compete B2B Customer Study June 2013#
DDSUM14 @JeffPerkins8 13 14. MEET YOUR NEW SALES REP# DDSUM14
@JeffPerkins8 14 15. # DDSUM14 @JeffPerkins8 15 16. DO YOU WANT
YOURSALES REP TO BESILENT?# DDSUM14 @JeffPerkins8 16 17.
INTERACTIONS ONLINE CAN BE ASDYNAMIC AS HUMAN INTERACTIONS# DDSUM14
@JeffPerkins8 17 18. 62% sayvideo is the mostimportant part ofa
webcast.Source: Wainhouse Research, 2014# DDSUM14 @JeffPerkins8 18
19. THE VIRTUALDEALERSHIP50%of car shoppers used videowhile
shopping for a car.# DDSUM14 @JeffPerkins8 21 20. 80%of your online
visitors will watch avideo, while only 20% will actually
readcontent in its entirety.People are 64%more likely to buy
aproduct after watching a
video.http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/#
DDSUM14 @JeffPerkins8 22 21. ITS ABOUT CREATING ENGAGEMENT23ITS NOT
JUST ABOUT CREATING A VIDEO.# DDSUM14 @JeffPerkins8 22. VIDEO AINT
EASY Timing Budget Approval process Quickly outdated What kinds of
videos?# DDSUM14 @JeffPerkins8 24 23. HOW DO YOU DO IT?# DDSUM14
@JeffPerkins8 25 24. 26HAVE A CLEAR VISION# DDSUM14 @JeffPerkins8
25. CATEGORIES OF VIDEOProduct Overview/AdHow-To TipsProduct
StoryTestimonials# DDSUM14 @JeffPerkins8 27 26. # DDSUM14
@JeffPerkins8 28 27. # DDSUM14 @JeffPerkins8 29 28. # DDSUM14
@JeffPerkins8 30 29. # DDSUM14 @JeffPerkins8 31 30. # DDSUM14
@JeffPerkins8 32 31. # DDSUM14 @JeffPerkins8 33 32. # DDSUM14
@JeffPerkins8 34 33. # DDSUM14 @JeffPerkins8 35 34. PAGES WITH
VIDEO DRIVE HIGHER CONVERSIONS# DDSUM14 @JeffPerkins8 36 35. CREATE
A VIDEOPRODUCTION MACHINE# DDSUM14 @JeffPerkins8 37 36. # DDSUM14
@JeffPerkins8 38 37. # DDSUM14 @JeffPerkins8 39 38. # DDSUM14
@JeffPerkins8 40 39. # DDSUM14 @JeffPerkins8 41 40. Find the right
production team Bring in your production team on a regular basis
Get footage in the can for later use Get timely feedback to your
production company# DDSUM14 @JeffPerkins8 42 41. WIDE DISTRIBUTION#
DDSUM14 @JeffPerkins8 43 42. # DDSUM14 @JeffPerkins8 44 43. #
DDSUM14 @JeffPerkins8 45 44. # DDSUM14 @JeffPerkins8 46 45. #
DDSUM14 @JeffPerkins8 47 46. # DDSUM14 @JeffPerkins8 48 47. #
DDSUM14 @JeffPerkins8 49 48. New User Ads# DDSUM14 @JeffPerkins8 50
49. New Users RetargetingCost Per View $0.11 $0.17Click Thru Rate
.8% 2.24%Watched half the video 45% 54%Watched entire video 10%
15%# DDSUM14 @JeffPerkins8 51 50. CREATE A VIDEOCULTURE# DDSUM14
@JeffPerkins8 52 51. # DDSUM14 @JeffPerkins8 53 52. # DDSUM14
@JeffPerkins8 54 53. # DDSUM14 @JeffPerkins8 55 54. VIDEO
RESULTS221% increase in video views40 leads a month from video#
DDSUM14 @JeffPerkins8 56 55. VIDEO IS NOT AN OPTIONITS A
REQUIREMENT.# DDSUM14 @JeffPerkins8 57 56. DALLAS DIGITAL SUMMIT
[email protected] 57. THANKYOUThank You Dallas!Jeff
PerkinsVP of Marketing and Inbound Sales,
PGiwww.linkedin.com/in/jeffperkins1@JeffPerkins8# DDSUM14
@JeffPerkins8 59
