Social Media Manager ProjectValentine’s Day Social Campaign 2016

Style

• Boho• Californian• Normcore• Rustic• Fitness• New-age• Earthy

“It's kind of fun to do the impossible.- #WaltDisney #H2OplusME #H2OplusMantra #Strength

Emotions• Empowerment• Self-care• Strength• Independence• Free - will

“Open road, open mind.” – Unknown #H2OplusME #H2OplusMantra #Strength”

“If the grass looks greener on the other side, try watering your own grass and stop comparing” – Unknown #H2OplusME #H2OplusMantra #Selfcare

“Life isn’t about finding yourself. Life’s about creating yourself. –  #GeorgeBernardShaw #H2OplusME #H2OplusMantra #Freewill”

Objects

• Forests, seaside, green tea, woodcraft, glass, crystals, rose gold, rocks and minerals, herbs, seaweed

Tier 1 (Copy and Video)

• Facebook• Twitter• Instagram• Pinterest• Google +

Tier 2 (Video)

• SnapChat • YouTube

Goals For Social Media Plan

Goal#1: Clean house and take control•Track down the authentic pages, especially via Google + and optimize/take ownership of them.•Connect these pages to the main website. •Create unique URLs for the social media platforms to track the page clicks into main website via Google Analytics

Goal #2: Increase posts by 1000% with quality content.•Schedule 10 posts every day w/ hashtags•Infographics on health and beauty.•Plan with National Day Calendar•Utilize content tools

– Boomerang– Picstitch– SnapChat Screenshots – Facebook Live

Influencer Takeover: Budget a naturist activity with key influencers and allow them to post for us.

Goal #3: Be seamless-Utilize HootSuite to stay consistent -Collaborate with ALL content generating departments -Assure that the messaging is consistent!

Goal #4: Over 10k following on ALL platforms

We want 100,000,000 Followers! However, 10k is the benchmark for monetization. We will build the monetization plan once we exceed 10k likes.

KPI’s Key Performance Indicators

• Utilize platforms such as…1. Hubspot Content manager, Cison, etc.2.Google Analytics Metrics3. Facebook ads, Insights, Boost Pages, and

Engagement metrics

4. Increase of ‘Followers’ and ‘Likes’ 5. Number of unique visits to website from social media sites

“Empty your mind. Be formless, be shapeless, my friend. Be like water my friend” – Bruce Lee #H2Oplus#H2Oplus Mantra

Final Goal: The social media strategy’s main goal is to increase traffic and sales inquiries to the main site. Strategy - Create unique URLs for the social media platforms to track the page clicks into main website via Google Analytics

Tiffany Lan | tlan@fb.com | +1 415 430 8467

FB: http://www.facebook.com/prTiffanylan LI: http://www.linkedin.com/in/tiffanylan W: http://www.prtiffany.comTwitter: @prtiffany

Special Thanks!

Gary Sexton at www.garysextonphotography.com

Twitter Handles@elemceegee

@therajahpress@antisocialnetworker