Using Data And Insights To Power Your Brand StrategyBen Russell, Insights Analyst, LinkedIn Marketing Solutions

93%of Australian Marketers are using content marketing

Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA

84%leverage social media to distribute their content

Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA

52%have a documented content marketing strategy

Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA

41%struggle to produce content that engages their audience

Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA

know your audience +measure your influence

Using LinkedIn Insights to

when publishing content

What

make

s th

em

tic

k?

The key ingredient to a better content experience is

rele

van

ce

and context matters

Leadership

iPadCloud Computing

Employee Engagement

Web Marketing

Self Esteem

Advertising

Real Estate

Entrepreneurship

John Stewart

Pauly DKim Kardashian

Lisa LopesMichael Jackson

Tim Lincenum

JwowwKaty Perry

UEFA Champions League

Apple Inc.

#OneOfMyFavoriteMoviesIs

#iHeart1D

#ASKPARACHUTE

#MQBMarjorieVOTA

#mcm

ZimmermanPanthers

Context is Queen

Source: Trending in the US (December, 2013)

we share insights

Measure your influence

inward focused measurement ignores

macro-level perspective

ReachFrequen

cyEngagem

ent

How do I achieve ‘best in class’ influence?