User Experience The Ultimate Game Changer For Your Business  

#socalbma    �  

Denis  Lesak  Managing  Partner  �  Userbrite,  LLC  userbrite.com  �  @denislesak  �  @userbrite  

@socalbma    �    #socalbma  

What  We  Will  Cover  

•  UX  best  pracAces  •  The  role  of  user  personas  •  How  usability  tesAng  can  offer  clarity  •  How  to  create  a  user  journey  

#socalbma    �  

#socalbma    �  

User  Personas  

•  Provide  design  team  with  a  target  user  •  Components  

– Demographics  – MoAvaAons  – FrustraAons  – Goals  – Devices    

#socalbma    �  

User  Personas  

#socalbma    �  

Usability  TesAng  

•  Not a “focus group” •  Watch users complete a task •  Usually 8 people is enough •  Many times completed online (cheaply) •  Mitigates design arguments •  Complete BEFORE finalizing design •  Saves money and headaches

UX  Teardown  

#socalbma    �  

hKp://test.mystream.com/en/services/mobile/plans  

F  Style  Viewing  PaKern  

•  Users  don’t  read  websites  •  They  scan  them  

#socalbma    �  

F  Style  Viewing  PaKern  

#socalbma    �  

The  Fold  

•  Above  and  below  •  Users  do  scroll    •  But  content  above  the  fold  counts  •  Must  address  user’s  goals  

#socalbma    �  

The  Fold  

#socalbma    �  

The  Fold  

#socalbma    �  

The  Fold  

#socalbma    �  

Visual  Design  

#socalbma    �  

Visual  Design  

•  Marketers  thoughts  •  User  thoughts  

#socalbma    �  

Visual  Design  

•  Marketers  thoughts  –  Image  conveys  connecAon  to  customer  – We  get  you  – “Choose”  represents  choice  and  freedom  – “Make”  represents  customize  

#socalbma    �  

Visual  Design  

•  User  thoughts  –  Is  the  right  place  to  choose  plans?  – Where  are  the  plans?  – Can  I  pick  a  plan  here  or  not?  

#socalbma    �  

Visual  Design  

#socalbma    �  

Visual  Design  

•  Why  is  CDMA  yellow?  

#socalbma    �  

Content  Strategy  

•  Do  you  know  what  CDMA  or  GSM  is?  

#socalbma    �  

User  Journey  

•  Step  1  –  Choose  A  Plan  •  Step  2  –  Enter  Zip  Code  •  Step  3  –  Choose  A  Plan  

#socalbma    �  

Where  User  Journey  Fits  

Business Goals

User Goals

#socalbma    �  

What  Is  It?  

•  Steps  a  user  goes  through  to  complete  a  process  

#socalbma    �  

   

<handout>

#socalbma    �  

   

#socalbma    �  

   

#socalbma    �  

Your  Turn  

1.  Business  Goals  2.  Value  ProposiAon  3.  User  Goals  4.  User  Profile  5.  Steps  6.  Tasks  7.  Time  

#socalbma    �  

#socalbma    �  

Contact  

Denis  Lesak  Managing  Partner  �  Userbrite,  LLC  userbrite.com  �  @denislesak  �  @userbrite    

@socalbma    �    #socalbma  SoCalBMA.org/Events  

User Experience The Ultimate Game Changer for Your Business

#socalbma    �    

hKps://www.linkedin.com/company/socalbma  

hKp://www.twiKer.com/socalbma    

hKp://www.slideshare.net/socalbma  

hKp://www.facebook.com/socalbma  

User Experience The Ultimate Game Changer for Your Business.

#socalbma    �  

April 22, 2015 � Carson