by

Pratik Shelke

Executive

Summary

In India public toilets can be rarely found.

And a person doesn’t know when he could get a nature’s call..0

• And therefore, that person would need a washroom somewhere.

• A washroom can be found in

If he does, he would definitely need a washroom somewhere. (Swachh Bharat Abhiyan?!)

And a washroom could be found in restaurants or cafes or hotels.

Executive

Summary .1

Executive

Summary

0.2

But, Restaurants or hotels or cafés would not allow anyone except their staff and customers to use their washroom.

After all, you are not their customer. Neither you are owner’s crush. Therefore…

You are NOT allowed

So, what is the solution?

One Mobile App

USE LOO

App

Executive

Summary

0.3

‘Use loo’ app collects one point after the payment of the bill.

And some day later, if you are passing from near that restaurant or any branch of it, you can use that point and visit their loo!

Waste no time. Buy nothing. Save money. Relax your tank. And keep India clean!

Isn’t it great?

The best part is

No Competition

And even better part is it is for

ALL

• Men• Women• Young • Old

SWOT

Analysis

Strengths

• Mutual advantage: of customers as well as the restaurant/café owners.

• Simple concept

• Necessary for all

• Helps clean India campaign so people will be emotionally inclined too

• Boon for ladies

Oh my God WOW

Now I won’t have to control until I get back home!

Weaknesses

• Some traditional restaurants/cafes might not agree.

• Difficult to persuade most useful and global brands like McDonald’s and KFC and Cafe Coffee Day. Because they follow almost the same rules and regulations globally.

• Many men still enjoy learning the direction of the breeze with their pee.

• Old people with no smartphones wouldn’t be able to use it.

Opportunities

• Totally new concept.

• Very needful, especially for ladies and high class men

• No competitors.

• No competition!

• Target customers: All!

• Could add water as well as 2-3 loo visits in the premium version for $2.59.

NumberOnly me!

Threats

• Rise in the competition

• Stealing, remoulding and reinvention of the concept

• Generous restaurants/cafes

• Public toilets around some good restaurants

Distribution

By platforms like:

• Google Play

• Getjar

• Amazon.com

• AppsLib

• VShare

Introduce on a non-festival holiday

$2.59

$2.59

• This is a suitable price for premium version!

• Because, if we keep it any high then the person can visit the cafe and buy a coffee for $2.99 (lowest) and use the washroom anyway.

• Therefore, the maximum price which we can keep is $2.59.

Hope you loved this great app!

Hope you will buy this useful tool!

And hope you will contribute in making India clean!

Marketing Plan for a mobile app by Pratik Shelke, author getting published by a major traditional publisher; Blogs at www.pratikshelkeofficial.quora.com

During a Marketing Management Internship under Professor Sameer Mathur, PhD in Marketing from Carnegie Mellon university; present faculty at IIM Lucknow.