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OBJECTIVE: Then v/s Now – The Evolution : Why and How?
METHODOLOGY:• Qualitative Research – In depth interviews
with shop owners/sales staff• Observation
FINDINGS
• Number of stores• Freshness is key• Constantly innovating• Cut throat competition from cupcakeries & home bakers• BREAD = CARBS!• Influx of world foods• Customer service more important than ever
• Convenient + Economical Home Delivery
• Smaller portions – people love experimenting
• Healthier versions of existing food
• Accompaniments, for eg, dips, sauces etc• Bakery + Café• DIY decorations• Baking classes with stations