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WHAT’S THE APP ABOUT?
HOW DO YOU GET UPDATES ABOUT YOUR VARIOUS PRODUCTS IN STORE
HOW DO YOU PLAN TO GRAB FANCY GOODS MATERILAS BEFORE THEY GET SOLD OUT
ARE YOU GOING TO VISIT EVERY STORE IN YOUR LOCATION FOR A SHIRT AND JEANS
AREN’T YOU TIRED OF THIS OLD TRADITIONAL WAY TO STAY UPDATED ABOUT MARKET
I CAN’T DO THIS ANYMORE
HOW ABOUT DOING ALL THIS ON YOUR MOBILE
THAT’S RIGHT!!!! ON YOUR MOBILE WITH A SIMPLE APP
“UPDATE YOUR SPACE” DOES ALL THE WORK FOR YOU. IT ANALYSES MARKET IN YOUR LOCATION AND INFORM YOU ABOUT THE UPDATES UPON YOUR INTERESTS.
BUT HOW CAN “UPDATE YOUR SPACE” DO THIS ?
OUR MARKETERES MAKE DEALS WITH EVERY STORES.
WE REACH OUR CUSTOMER THROUGH ADVERTISEMENTS IN THE STORES
AND SOCIAL MEDIA
AT THE END OF THE DAY CUSTOMER IS HAPPY RETAILER IS HAPPY
ALL HAPPIES…..!!!!!!
OUR TARGET SEGEMENT IS THE CUSTOMERS WHO FOLLOW LATEST TRENDS AND FASHIONS
RESEARCH SAYS WOMEN BETWEEN 15-35 YEARS ARE THE MOST ATTACHED TO FASHION AND LATEST TRENDS
OUR GOAL IS TO HELP CUSTOMERS FROM VISITING EACH AND EVERY STORE BY GIVING THEM UPDATES ABOUT MARKET THROUGH OUR APP
WITH SPECIAL FOCUS ON TARGET SEGMENT.
• TOTAL NUMBER OF APP DOWNLOADS • PERCENTAGE OF TARGET SEGMENT USING APP • CUSTOMER FEEDBACK • PERCENTAGE INCREASE IN SALES OF GOODS ADVERTISED
PERFORMANCE BENCHMARKS
KEY COLLABORATORS OF THIS APP ARE • RETAILERS • BRAND STORES • ADVERTISING AGENCIES
IT’S MOST POTENTIAL COMPITITORS ARE
THESE APPS UPDATE CUSTOMERS WHICH GOOD HAVE ENTERED INTERNATIONAL
MARKET AND BEING SOLD SOON
GOOD NEWS IS THESE IS NO FIRM WHICH HAS THE SAME MOTTO AS OURS
CUSTOMERS CAN BE ADVANTAGEOUS BECAUSE THIS APP IS
COLLABORATERS ARE ADVANTAGEOUS BECAUSE
PRICE OF PREMIUM VERSION OF OUR APP
ONE $ PER MONTH
AS CHEAP AS 1$ BECAUSE
•
•
•
CUSTOMERS
COLLABORATERS
COMMUNICATING WITH RETAILERS AND BRAND
STORES THROUGH MARKETERS
COMMUNICATING WITH CUSTOMERS THROUGH
IF YOU ARE EXCITED TO USE THIS APP
SO THE COMPLETE MARKETING PROCESS IS
CUTTING DEALS
WITH RETAILERS
AND
BRAND STORE
THROUGH
MARKETERS
ATTRACTING CUSTOMERS THROUGH ADVERTISEMENTS AND SOCIAL MEDIA
EVALUATING PERFORMANCE THROUGH
SUMMARY
DISCLAIMAR
Created by S.Pavan Krishna, IIT Madras, During a marketing management internship by Prof.Sameer Mathur, IIM Lucknow.