Understanding the Concept of Repurposing Your Content

\Understanding The Concept of Repurposing Your Content

Susan Harrison

Harrison Kenyon Marketing

http://www.harrisonkenyon.com/

Understanding the Concept of Repurposing Your Content

You may have heard about repurposing your content but do you really understand what it is all about? How and why would you want to take one piece of work and change it up and use it again?


Well the thing to remember is that you have more than one place to use your content. Of course you want to have content which you can publish on your website. It is also necessary to post content to document sharing sites, YouTube and to have content for your social media sites.


How many times did you not know what to post to your Facebook or Google+ page? Here’s how you can remedy that!


By simply taking a piece of work, an article or a short report, you can chop it up, mix it up and rearrange paragraphs to come up with a new piece of work. This piece can then be used to populate other sites. This will help bring you more traffic to your site as well as giving you more exposure for your business.


No one is going to deny that you need as much traffic to your site as possible.


Repurposing your content entails doing a mixture of things. For example you can take a short article and turn it into a slide presentation. You could record an audio version of the article, or you could break down the article into email messages.


So immediately you have at least 3 other pieces of content from just one short article. If this isn’t a way to free up your time and save money on buying new content, then I don’t know what is!


You can use these methods not just on content which you purchase but for content that you have written yourself. If you have a particular blog post or article that you are proud of, why not change the format and post it in other places online?


Longer articles can simply be broken down into two or three shorter ones and posted as blog content for a week. Just add some images or graphics to spruce up the page and to allow people to pin to their Pinterest boards.


We are not talking about making duplicate content when we talk about repurposing or reusing content. Instead we are discussing different ways to use your content in multiple ways, by making small changes to them.


Want to know more?

Head over to www.harrisonkenyon.com