Twitter - Top 1000 Executives - How they use it ?

TheOfficialBoard.com

How the World’s Top 1000 Executives use Twitter?

7 questions

(you are going to be surprised!)


#1- What percentage of the top 1000 executives have a Twitter account?

2% 12% 30%□ □ □

(Data collected late Jan 2014)


Woooops…!


Top 1000 Executives12% have a Twitter account

(on average across industries)

12%


Top 1000 Executives12% have a Twitter account

(on average across continents)

12%


Top 1000 Executives

#2 – What percentage of the top 1000 executives have more than 100,000

followers?

1% 4% 7% □ □ □


Yeeeess!!


Top 1000 Executives

1% of the top 1000 executives have more than 100,000 followers


#3 - Who is #1 ?

(difficult)


Tim Cook?

Jeff Bezos?

Marc Benioff?

Richard Branson

Marissa Mayer


#1 Bill Gates (Microsoft) with 14.7M followers


Top 1000 Executives

#5 - Who are the 3 executive women having more than 100,000 followers?

(Hint: you have heard of them)


◦ Marissa Mayer (Yahoo!) with 495k followers

◦ Meg Whitman (HP) with 237k followers

◦ Sheryl Sandberg (Facebook) with 112k followers


#6 Who are the 2 non-UShaving more than 100,000 followers?

(very hard)


Richard Branson

Lady GagaBernard Arnault

Akio Toyoda


◦ Emilio Azcarraga Jean (Grupo Televiso) with 1,1M followers

◦ Karl Lagerfeld (Chanel) with 331k followers


Within the Top Execs using Twitter

% having less than 50 followers?8% 18% 28%

□ □ □

% having more than 10,000 followers? 20% 40% 60%

□ □ □


Within the Top Execs using Twitter

◦ 18% have less than 50 followers

◦ 20% have more than 10,000 followers


SummaryTwitter is highly selective within

the 1000 most popular executives

◦ 10 executives = 98% of the followers

◦ Within the executives using Twitter -> 2/3 work for US companies -> ½ are in media or high tech


Thanks for participating!

More info available on

TheOfficialBoard.com/blog

How the top 1000 companies use Twitter?

http://www.theofficialboard.com/blog

http://fr.slideshare.net/TheOfficialBoard/twitter-company-quizz



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Twitter - Top 1000 Executives - How they use it ?