Embed Size (px)
Citation preview
Twitter on Google: Tips to optimize your ranking
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Google and Twitter have not exactly been the best of friends. A few years ago, Google had access to the Twitter feed directly, thus enabling a real time trends search. The real challenge lies in the ranking. In what ways can tweets that relate to your company, brand or profile show up as one of the top results in Google search? Let us examine a few ways.
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
Fundamental rulesGoogle ranking formulas are a closely guarded secret but a few fundamental measures could be implemented to improve your Twitter ranking.
• Enhance your Twitter profileYour biography on Twitter must be short, crisp and contain keywords. Google looks at your bio through its meta-description tools. Hence it is important that your words are not empty.
• Ensure that your Twitter profile has a link to your website. Although hashtags in the profile are not greatly important.
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Looks do matterSince Google recognizes the ALT tag for indexing purposes, make sure that the profile picture you upload uses keywords in its filename. Experts also advise you to customize the Twitter background to make it look as professional as possible.
• The pictures used for header images and profile must be of good quality and high resolution.
• If you are a brand with a logo, use it! Make sure your twitter account link is user-friendly
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Tweet and re-tweetIt is important to not let your Twitter account stagnate. Experts believe that Google begins to pay attention to an account after 5,000 tweets. Keep tweeting is the mantra to follow.
• The tweets have to be consistent and relevant though and use keywords.
• It is logical that a search engine will give more value to an account whose tweets are retweeted.
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Be more visible with hashtagsAlong with keywords, using hashtags in your tweets makes a lot of sense. It is important that while using hashtags, you should not employ any ‘blackhat’ tactics to improve rankings. This will result in bans, penalties and shutdowns.
• Hashtags could be used to indicate your brand, your content or your business but make sure to not use more than one or two in your tweet.
• Hashtags take up space and they might end up limiting your content.
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
In conclusion, as long as you have an attractive profile with the right keyword usage and you tweet relevant content regularly, you are already on your way to the top of the Google rankings. The key is persistence.
© Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
Knct Lab Overview
• High performing digital marketing solutions provider
• End-to-end services from data analysis, market research to campaign implementation
• Google certified professionals• Experts across various functions:
advertising, paid media, creative, analytics, web design & development, and marketing automation
• Located in Bangalore• Visit us at www.knctlab.com
