Triblio's Comprehensive Guide to Content Hubs

That Converts

What’s a Content Hub?

A Content Hub is the idea of centralizing content into a one-stop

shop for web site visitors. A Content Hub can host branded content,

curated content, social media content, user generated content,

videos, documents and even lead forms. A Content Hub allows a

brand to tie together disparate content into a more cohesive

presentation with more context, control and analytics. A Content Hub

is often implemented into marketing campaigns that combines lead

generation with lead nurturing to gain optimal value from branded

content.

http://www.triblio.com/blog/benefits-of-content-hubs/


Why a Content Hub?You should consider getting a content hub if you want

to…

• Increase Website Traffic

• Increase Time Visitors Spend On Website

• Increase Brand Awareness

• Establish Thought Leadership

• Increase Social Sharing

• Increase Leads

• Shorten Buyer’s Journey



The 6 C’s of a Content Hub

• Central

• Control

• Context

• Conversions

• Curation

• Content Amplification



CentralizeA content hub centralizes your:

• Blog posts

• Social media

• Videos

• Articles

• News mentions

• White papers

• ebooks

• Webinar

• Lead forms



Control

A content hub allows you to better control your content and the

desired experience . When you send traffic to Twitter, Facebook or

website that’s not yours you lose the ability to track and control the

experience. A content hub lets you bring social media onto your

website, letting your visitors experience it while still allowing you to

control and tailor the experience according to your desires and goals.



Context

A content hub allows you to provide context around your content. You

can highlight your brand’s official content around a particular product,

while including third party articles about the same product. This type

of context helps add credibility & third party endorsements while

keeping visitors on your site.



Conversions

Content hubs increase conversions by keeping visitors longer on your

site and featuring content that’s valuable to them. As website visitors

consume your content, a hub will allow you to feature optimized

progressive profiling, pop-ups, gated & contextual call-to-actions.

Showing the right content and CTA, to the right person at the right time

will increase your lead conversion rates.



Curation

Content hubs with built in content curation let you add third part

commentary to your branded content that serves to strengthen your

brand’s voice. If your curated contented cuts through the noise and

brings clarity then it will help build trust & thought leadership that gives

website visitors a reason to keep coming back.



Content Amplification

Content hubs helps amplify your content by making it easy to share the

content via social media. Built in social sharing buttons gives your

visitors the ability to share your content and customize messages with

one click. A content hub also provides a detailed analytics reports that

lets you know which of your content is more social friendly and getting

higher engagement allowing you to promote the appropriate content to

increase overall amplification.



Content Hubs Case

Studies

Monetate Case Study

“

Monetate replaced their traditional landing

pages with Content Hubs and increased

lead conversions by 250%

Monetate is an email platform that

delivers better customer experiences

through testing, email optimization

and in-the-moment personalization.

Source: http://www.slideshare.net/triblio/content-hub-case-studies

http://www.slideshare.net/triblio/content-hub-case-studies

“

The Hardin Memorial Health Content Hub received 275K unique

visitors in the first 6 months and 52% visited the site 2+ times

In anticipation of the need for

consumers to understand

the impact and timing of the

Affordable Care Act, Hardin Memorial

Health launched a content hub that

established them as a primary

source of healthcare reform

information.

Hardin Memorial Health

Case Study



Insight Case Study

“

Insight increased page views by 473%

Insight is an IT company that offers a variety

of technical resources and services



BCBG Case Study

BCBGMAXAZRIA is the premier lifestyle

collection celebrating 25 years of dressing

dynamic women.

BCBG website saw a 40% increase in traffic to their social

hub & spent 53% more time on the website than average.



EssenceFest Case Study

The Essence Music

Festival in New

Orleans has been

celebrating African-

American culture,

music, education, and

empowerment since

the first festival in

1995.

A User Generated Social Hub aggregated nearly 80,000

social posts, a 26% increase from the previous year.



Pepsi Pulse Case Study

Pepsi launched a content

hub experience on their

home page pepsi.com The

hub features branded,

localized & crowd sourced

content.

The Pepsi Pulse Content Hub drew 87% more unique

visitors than the month before with a 2700% increase in

social referrals.


http://pepsi.com


BCBS Alabama Case Study

Blue Cross and Blue

Shield of Alabama offers

health insurance, including

medical, dental and

prescription drug coverage

to individuals, families and

employees.

Since launching the Blue Cross Blue Shield Alabama

Content Hub monthly page views have increased by 287%

and unique visitors have increased by 1776%.



Which Brands Are

Already Leveraging

Content Hubs?

Intel

The White House

American Express

GE

TXCHNOLOGIST by GE

Real Business by Xerox

Hubspot

Staples

P&G

Capegemini

IBM

Cisco

Williams-Sonoma

Titleist

Hartford Financial Services

Kinvey

Louver

BlueCross & BlueShield AL

USA Rugby

Glass is Life

Brika.com

TheDrum.com

Deloitte

GQ

Saks

Spotify

SalesForce Search

SAP

RICOH

T-Mobile

Pepsi

Triblio

Upworthy

Mashable

Bandy Carroll Hellige

Kenneth Cole

Sorel

Gerber

Content Marketing Institute

HelloWallet

The Flaming Vegan

Want to learn more?

Jeff Zelaya

305.766.2631

[email protected]

mailto:[email protected]