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Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools. In Trends in Social Media 2014, J.R. presents 7 trends that are affecting business including Video, paid content, Google+, info-graphics and more. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment. 3 Learning objective: 1. Recognize the 7 Social Media Trends for 2014 2. Understand how they are being used by other businesses 3. See how these trends can help your business grow Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on staff at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
Citation preview
The Governor’s Small Business Forum
Mary Hardin Baylor University, Belton, TX
September 5, 2014
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www.SlideShare.net/JRAtkins
Short Impactful VideoYouTube – 60 Seconds or less
Snapchat – It’s not about saving or sharing
Vine – I know it will be 6 seconds or less
SocialCam – 1 to 3 sharing and effects
Instagram Video – 15 seconds
Short Video Fits Well Into Other PlatformsFacebook
Websites
Example: Michael Kors On Instagram
How to? Follow The Leaders and Improve
There is so much “noise” you may have to pay to be heard
The algorithms of Facebook, Linkedin & Twitter prevent you from seeing more content than about 25-33% of your friends, connections or followers
Try it, refine, repeat…
Google Plus, the social media platform from Google, is finally becoming more relevant
More non-tech, non-social media people are using it
Google+ is very relevant to search results
Your Google+ content feeds your Google Search information
Set up your Google+ PageLog into your current Gmail or YouTube Account
Google “How to set up a Google+ Page”
Claim your location or business areaVerify by text or postcard
Fill out your profileThis information will load in search results
Post on a regular basisBe ready to respond to communication
Listen & Respond
The information in the black box came from the Chamber Google profile.
A pictures is worth a 1000 words
63% of all social media content comprises images
We are such a visual society, we tend to process images faster than texts, especially emotional images: sad, funny, compelling, …
Interesting graphic with colorful images
Company Logo
Picture of Bob Knorpp the Bean Cast Host
Easy to read name “the Bean Cast”
The Brand explained “marketing podcast”
LinkedIn continues to rise in use by B to B users
Chamber Master
Enterprise Social MediaTibber
Yammer
Jive
Chatter
Choose an external or internal network
Set objectives for desired results
The project must be sponsored and encouraged by organizational leaders
Who will be included? Employees, Vendors, Customers, Everyone?
Develop Content and Measurement Tools
One place to publish, monitor, respond and create social buzz, content and customer service
Gatorade
Oreo lights out
Most Fortune 100 companies have them
Follow the trend, not the size
What are your objectives?
Pick the scale for your businessSingle work station with 1 monitor
6 workstations with a wall of monitors
What tools will you use?HootSuite
Visual Command Center
MutualMind
Who will generate content
Who are the first responders
Examples: Gatorade & Oreo
It’s taken 6-7 years, but colleges and continuing education programs are churning out bright young minds with skills to produce social media results
Certificates & Degrees
Associates, Coordinators, Managers & Directors
Social Media Teams
Build a Job/Role Description
Clarify Expectations & Build Reporting Structure
Where to get candidatesLocal Universities
MeetUp and Associations
Agencies and Consultants
Typical Recruiting Methods
Workshops, Certificates, Degrees, Work Samples
Socialnomics by Erik QualmanInbound Marketing by Brian Halligan & Dharmesh ShahMashable (Blog on Social Media Trends)HubSpot (Content Marketing Specialists)Social Media 2.0 by J.R. AtkinsBlog Articles
Social Media Trends That Are Sticking Around In 2014 Emerging trends in social media - MIT News Office5 Social Media Trends Every Entrepreneur Needs to KnowThe Top 7 Social Media Marketing Trends Dominating 20147 social media trends in 2014
What I do:
Conference PresentationsExecutive Briefings & WorkshopsConsulting Projects:
Social MediaWebsitesEmail Marketing& More
