ABAED UL REHMANM.COM SECTION ,C2013-ag-1679

UNIVERSITY OF AGRICULTURE FAISALABAD

Firstly I would thank to Allah for giving us the opportunity and the resources to be able to do something productive in our lives…

Than our sincere teacher SIR UMAIR who provide the way to build up our confidence level by presentations…

ACKNOWLEDGEMENTS

Introduction On Toyota Motors

Toyota is 3rd largest automotive manufacturer Toyota Motor Corporation is headquartered in Toyota

City, Aichi, Japan Toyota has annual sales of $120 Billion Produces ~5.5 million vehicles per year From 56 manufacturing plants in the world Direct Employees ~200,000 people. Headquarter of Toyota City, Aichi-Japan

History of Toyota auto Industry Established in 1937 as a motor company. Launched first car (SA Model) in 1947. “Toyota Production System” formed in 1950 properly. In 1972, cumulative production >10M units

the future is

• First generation Toyota Prius Hybrid• Introduced in 2001“The hottest car I’ve ever seen” (Toyota U.S.A President)

• Second generation Toyota Prius Hybrid• Introduced in 2004• Redesigned and improved• Came in 7 colors, roomy interior, touch screen monitor and increased fuel efficiency

What is special about the Toyota hybrid car?

Combination of gas engine and electric motor

Prius has 40% market share in America

Silent car

Economical drive ,environment friend , 4 Air bags.

Cruisetronic

Cruisetronic

4 Air bags

1. STARTING2. NORMAL RUNNING3. FULL ACCELERATION4. DECELERATION/BRAKING5. STOPPING

Marketing strategy

Toyota Prius 4P

PRODUCTDiversity option for the

consumers It has gasoline engine Its environmental

friendliness and energy-saving

Prius also offer various colors and several optional

Toyota Prius 4P

PRICEIn Pakistan

New prius Rs.45,00,000

Re conditioned 16 to 30,00,000

Toyota Prius 4P

PLACEAvailable easily in the

showrooms..As well as on the

Internet Like olx…

Toyota Prius 4P

PROMOTIONBy reconditions.. By educating consumer

about the PriusSpent more that 40$

million spread over media

How might Toyota improve its strategy?

Continue to improve fuel efficiency andmaintain a leading position in technologyindustry

Expand into the new markets

Thanks for your attention!