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Lao PDR strategy for tourism
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1
Lao National Tourism Administration
Lao National Tourism Administration
Presented by:
Mr. Soukaseum BODHISANE
Vice Chairman of LNTA
Investment Opportunities in Tourism Sectors
OutlineOutline
Policy of Laos on Tourism DevelopmentProfile of Lao TourismTourism Development Plan 2011-2015
VisionObjectivesPriority Programs
3
Policy of Lao Government on Policy of Lao Government on Tourism DevelopmentTourism Development
- The Government of Lao PDR has placed tourism as 1 of 11 priority sectors to contribute to country’s socio -economic development;
- Tourism is now a major contributor to national income (7% - 9% of GDP) and employment;
- Focus on the development of sustainable tourism based on culture, natural and historical resources;
- To implement an open - door policy concerning cooperation with foreign nations in economic and cultural maters;
4
Policy of Lao Government on Policy of Lao Government on Tourism Development (contd.)Tourism Development (contd.)
- To promote tourism development that alleviates poverty and stimulates local production;
- To create employment opportunities;
- To generate and distribute income to the multi –ethnic Lao People;
- To promote and conserve the arts, culture and fine traditions of the Lao People; and
- Conserve and protect ancient archaeological sites, the natural environment and historic monument.
5
Profile of Lao TourismProfile of Lao Tourism
Laos has 1.493 tourist attractions:
435 Cultural Tourist Sites
849 Natural Tourist Sites
209 Historic Sites
Existing forest cover is 41 %, with 21 National
Protected Areas
Two world Heritage Sites namely Luang Prabang
and Wat Phou, Champasack
435 Cultural Tourist Sites
New destinations & unspoiled landscapes
Natural Tourist Sites
PhaSouam waterfall, Champasak
Natural Tourist Sites
That That LuangLuang stupastupa, Vientiane, Vientiane
That SikhottabongThat Ing Hang209 Historic Sites
Hophakeo Museum
Existing forest cover is 41 %, with 21 National Protected Areas
Xe Pian National Protected Area - Champasak
Visit one of Khammouane’s many natural springs while trekking
Wat Xieng Thong , Luang Prabang
Two world Heritage Sites namely Luang Prabang and
Wat Phou, Champasack
Profile of TourismProfile of Tourism
737,208 673,823 735,662 636,361
894,806 1,095,315
1,215,106
1,623,943 1,736,787
2,008,363 2,125,766 2,226,473
2,365,542 2,522,459
2,685,997
2,865,847
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
International Arrivals
114 104 11387
119147
173
233
276 268287
307331
366403
438
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Revenue from Tourism (million US$)
Profile of Lao Tourism
Tourist Arrival by RegionTourist Arrival by Region
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
Asia Pacific
Europe
The Americas
Africa, Middle East
Tourist Arrival by RegionTourist Arrival by Region
Tourist Arrival Top Ten CountriesTourist Arrival Top Ten Countries
2002
2004
2006
2008
2009
0
200000
400000
600000
800000
1000000
1200000
1400000
Thai Visitors To LaosThai Visitors To Laos
‐
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Regional Visitors
International Visitors
Entry into LaosEntry into Laos
from China from
Thail.
Thailand - Vietnam
from Thailand
Thailand – Vietnamfrom Vietnam
from Cambodia
from Thail.
Revenue from Tourism and Major Exports
Revenue from Tourism and Major Exports
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
900.0
2005
2006
2007
2008
2009
Tourism BusinessTourism Business
165
193
211
265
357
923
1,000
1,120
1,120
1,344
634
816
976
742
1,148
137
182
153
164
310
64
93
113
143
166
2005
2006
2007
2008
2009
Travel Agents Entertainment Restaurant Guesthouse, Resort Hotel
24
Tourism Development Plan Tourism Development Plan for 2011 for 2011 -- 20152015
Vision: - Developing /packaging tourism products
- Increase awareness of Laos as a quality destination with a variety of tourism products both natural and cultural
- Boost domestic tourism among Lao people
- Improve economic performance through tourism sector
- Improve over all standard of tourism industry
25
Objectives and Targets by 2015Objectives and Targets by 2015
- Increase arrivals and reach 2.87 million visitors
- Increase total /revenue by visitor: 438 million $/153 $
- Revitalize growth of arrivals from long - haul markets (Europe, USA, Australia, Japan) to achieve 40% of total arrivals
- Organize international event in each of the 4 regions
- Increase the number of World Heritage = 2 ( 2 )
- Increase the national Heritage = 29 ( 9 )
26
Seven Priority Seven Priority ProgrammesProgrammesfor 2011 for 2011 --20152015
1. Organizational and Personnel Development
2. Development of Tourist Sites
3. Marketing and Promotion
4. Management of Tourism Business
5. Human Resources Development
6. Inter - ministerial and Organization Coordination
7. International Cooperation
27
I. Organizational and Personnel I. Organizational and Personnel DevelopmentDevelopment
Sub-Programme Budget(in 1000)
Source
1. Organizational strengthening at Central and Provincial level
700 Gov
2. Monitoring and Evaluation of Tourism Development Project
30 Gov
3. Monitoring and Evaluation of the implementation of Tourism Law, Decree
33 Gov
4. Training on Management of Public Fund and Tourism Fund
580 Gov
28
II. Development of Tourist SitesII. Development of Tourist Sites
Sub-Programme Budget(in 1000)
Source
1. Survey and Classification of Tourist sites 600 Gov
2. Community based Tourism Development Programme
1113 Gov
3. Infrastructure and Site development(Access Roads, Tourism City/Urban development, ethnic park creation, tourism infrastructure development, Rest Areas, River Bank Protection,
52471 Gov with Private support and partnerships
29
III. Marketing and Promotion III. Marketing and Promotion ProgrammesProgrammes
Sub-Programme Budget(in 1000)
Source
1. Visit Laos Year 2012 300 Gov/Priv
2. ATF (Asean Tourism Forum) in 2013 600 Gov/Priv
3. Annual Tourism Festival 620 Gov/Priv
4. Participation to local and international exhibition
1500 Gov/Priv
5. Promotional material production and website improvement
1500 Gov/Priv
6. Road Show, Fam trip, Caravan Tour 820 Gov/Priv
7. Tourism Information Development Center 480 Gov
30
IV. Tourism Business IV. Tourism Business Management Management ProgrammesProgrammes
Sub-Programme Budget(in 1000)
Source
1. Update legal documents 50 Gov
2. Travel Agents management and local tourist transportation improvement
120 Gov
3. Hotel, Resort and Guesthouses Rating 120 Gov/ Priv
4. Statistic improvement 240 Gov
31
V. Human Resources Development
Sub-Programme Budget(in 1000)
Source
1. Tourism and Hospitality Training Center 10.000 Lux. Dev
2. Personnel Training 200 Gov
3. Guide Training 120 Gov
4. Training on Hotel, Guesthouse, Restaurant management
120 Gov/ Priv
5. Training of Trainers 120 Gov
6. Tourism Asian Standard Curriculum Training 100 Gov
7. SMEs Training on the use local product for souvenir business
60 Gov
32
VI. Bilateral and Multilateral VI. Bilateral and Multilateral CooperationCooperation
Sub-Programme Budget(in 1000)
Source
1. Bilateral and Multilateral Cooperation 480 Gov
2. International Organization 420 Gov
33
ConclusionConclusion
• Laos will develop a high quality tourism industry and become a preferred destination in ASEAN and on global travel markets.
• Investment about 14.5 million US$ per year from 2011-2015 in priority programmes.
• 95% of the investment in Tourist Site Development, Human Resources and Marketing.
Thank youThank you
Contact: Contact: LNTALNTA
www.tourismlaos.orgwww.tourismlaos.orgwww.ecotourismlaos.comwww.ecotourismlaos.com
Telephone office: (856 21) 212251Telephone office: (856 21) 212251Fax: (856 21) 212769Fax: (856 21) 212769