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Top Marketing Reflectionsfrom INBOUND 2014

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Be bold.Not boring. Your content should reflect what you believe in.Guy Kawasaki, The Art of the Perfect Post

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Collecting data isn’t enough.

You need to leverage data to create analysis, insight and strategy.

Data

Educated Guess

Experiment

Measure

Next Steps

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Be quick.The speed of learning & optimization helps you grow your business.

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Build a content map.

Create conversion paths for each of your buyer personas to optimize conversions.

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Be visual.Every piece of your content should tell a story through visuals.

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Marketers should…ALWAYS BE TESTING

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6 millionsearches are conducted each day – by the end of 2014 half of these will be on mobile.

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Build a better campaign.A well built inbound marketing campaign will continue to work for you.

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Becoming a better writer means becoming a better marketer.

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Pass the reshare test.Every piece of content should be so good that your followers will risk their reputation to share it with their audience.

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Sweat the small stuff.every page – even your thank you pages, subscription pages, 404 pages, etc. – is important.

Each can all be seen by a potential customer.

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SEO in 2014…

Design & UX

Keywords

Rankings

Links

Crawls

Social

Content

Site speed

Localization

AccessibilityEmail

Press & PR

MobileWeb spam

Internationalization

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Be remarkable.Remarkable content is content that

helps your customer succeed.

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THANK YOU!And don’t forget to mark your

calendars!

#INBOUND15 will be Sept 8 -

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