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Nội dung chia sẻ của Mr Lê Anh Tuấn tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014
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Aug 2014
TOP EMERGING DIGITAL MARKETING
TRENDS
Tự giới thiệu • 7 năm trong ngành Digital marketing
• Chuyên sâu về Web Development, Social media, Search engine marketing,
Performance marketing
• Former Media Director at Climax Interactive
• Managing Director at Firstcom Digital
/anhlebksp
0937473976
Tổng quan về thị trường
Cơ hội lớn đến đâu
Internet, Mobile, Social đã trở thành thói
quen thiết yếu
Quy mô thị trường đã đủ lớn
Và liên tục tăng trưởng ngoạn mục
Người dùng thời đại mới
Phức tạp và khó tính
Connected World Accessing Content, regardless of Time, Place or Device
Complex buying journey
Một vài xu hướng nổi bật
2014 2016
Học hỏi từ các công ty tiên phong
1. Everywhere commerce Shopping Anything, Anywhere, Anytime
2. User generated content
#ShareACoke
#IceBucketChallenge
3. Visual info-graphication Discovery Through Engaging Images
• 44% of online users are more likely to engage with brands that they post pictures of in their online newsrooms, compared to other media
Source: ROI Research (2013)
• 70% of Pinterest users use the site for shopping inspiration
• There is a high correlation between pinning and subsequent purchasing
Source: Harvard Business Review (2012)
3. Visual info-graphication Case Study
4. Video sharing Storytelling on Youtube and Beyond
• 500 years worth of time is spent on watching YouTube every day
• 700 YouTube videos are shared on Twitter every minute
Source: MindJumpers (2013)
• Although YouTube links are posted about 8 times more than Facebook videos, both
these options generate a similar number of Likes, Comments and Shares
Source: Socialbakers (2013)
5. Performance marketing
6. Remote concierge A personal assistant for Mobile device
• 45 billion apps download as at end of 2012 generates revenue of $15 billion
• By 2016, the figures will rise to 305 billion apps and generating revenue of $74
billion
Source: Gartner (2012)
• From 2010 to 2011, the number of mobile retail apps increased by 350%
• In 2011, the average number of apps installed on each smartphone was 32. In 2012,
that number grew to 41
Source: www.trainfusion.com/mobile (2012)
7. Social care
Thank you
Q&A