Top 5 Content Marketing Tips for High Quality Traffic That Sticks

If you're looking to more than double your stats for traffic that

sticks, remember that you're coexisting in a cyber world where content is king.

So you may be wondering, where do I start?

1) Quality Content

Yes, it’s just that simple. And almost as important as the quality of your content is its purpose and intended audience.

If you don’t have that clear, you’ll work a whole lot of hours for very little return. And there are only approximately 8765 hours in the year.

Time is of the essence!

Educate, provide insight, entertain, and above all, make it interesting.

Alexis Maybank, founder of Gilt Groupe, defines the importance

of captivating the audience:

“the engagement of the audience defines much of our

success. We know the potential consumer must be engaged in 5

seconds.”

Key to avoid according to Neil Patel:

- Quality content with no strategy

- Not providing fresh content

- Not thinking about how readers can connect

- No clear call to action and no personal experiences

Come up with clever ways to contribute new matieral

‘Keep your message clear, and your sub-message even clearer’

Our latest development at Moodyo:widget for bloggers that allows them to embed a code in their blog with the images of the products they’re promoting with an ‘I want it’ and ‘I have it button’ at the bottom, which leads them di-rectly to the blogger’s profile on Moodyo. Cool right?

Great for bloggers, brands, and Moodyo:a multidimensional product

- Readers can follow their favorite bloggers to get the latest on their taste and style: things they have, want and love

- brands can measure the demand their products have among the blogger’s readers through analytics on how many clicks are generated on ‘I want’ ‘I love it’ and ‘I have it’.

- Moodyo attracts high quality users that build community and help the platform grow

Example of a verified blogger profile on Moodyo

How does this help Moodyo’s growth strategy?

-

- provides bloggers with data for their sponsors and brands

- Moodyo gains high quality users, and creates community

user loyalty

But you may be thinking, I’m not an endless well of knowledge, where can I look to for inspiration?

A recent blog post by Buffer provides some excellent ideas on where to find inspiration on a daily basis:

17 Unique Places to Find Great Content to Share

- Email newsletters like, The Next Draft- Daily Digg, the day’s most important stories with a “knack for highlighting potentially viral content”-Smart Brief, vast array of topics focused on a particular industry-5 Intriguing Things by Alexis Madrigal, curious tidbits about technology, science, culture, etc.-Reddit forum topics, very informative-Pocket, a “multi-dimensional content finder”-Morguefile for free, quality pictures-Trend Hunter and social shopping networks for product inspiration

2) Know your audience, and the message you want to transmit

Don’t sell, tell a story

People want to place a face to the name, read about your personal experiences, and get to know the story behind the blogger or product.

Make your customers well aware of the X factor that makes your site, service or product irresistible.

In an interview with the Pursuitist, Alexa Maybank, founder of Gilt Groupe, spells it out perfectly:

“We believe inspiration is brought by the consumer’s aware-ness that a lot of fun and excitement is “just one click away.” Within that idea, we take great pride in our images and web-site design.”

Customers are excited about shopping on Gilt because of the unique experience the Gilt Groupe has been able to evoke through thequality of their content, and the images and website design.

What’s more, an inspired customer tends to be spendthrift.

3) Have a clear call to action

Don’t be afraid to ask your audience directly to perform a specific task. With no clear call to action, your efforts are unfounded.

The Hello Bar widget installation is a great option for col-lecting data, which is always visible to your readers.

Take a look at how Weebly takes advantage of the Hello Bar to offer free content for users.

4) Be Consistant and interact with your audience

As Jeff Bullas says, “it’s about being ubiquitous.”

Content marketing guru Neil Patel in his post on How to Create a Loyal Blog Audience breaks it down for us:

“41% of people continually read a blog if it’s written by an authoritative figure”, and “24% if they have a relation-ship with the blogger.”

So generate good content consistently, and respond to all questions and comments

You can install a slider at the bottom of the page, like those used in the New York Times to try to catch the

reader’s attention with another post.

Getting the word out is no easy task, but the work will not get done on it’s own. Distribute your content across all the best channels for your sector.

5) Actively promote your content

I’ll let you in on a little secret that I learned from the experts:

-Use open site explorer to see where your competition gets its back links from. This will also give you an indication as to where your audience is.

Tip: Conduct a search on your product, sector or service in Google, and start publishing on and interacting with the audience on the top 10 sites that show up.

You already know that those people are inter-ested in what you have to offer, and thus, they are your potential customers/readers.

CONCLUSIONS

Great content doesn’t happen out of thin air. It takes a lot of work, research and most importantly excitement and passion for what you do, which will pour out onto

the page.

CONCLUSIONS II...

-Create quality, original content, easily sharable that your users can benefit and learn from

-Generate an automatic setup so that when you arrive to work every morning, you can be inspired by a surge of ideas and novelties in your sector

-Show a clear message in your content with a call to action, don’t be afraid to ask your audience to perform certain tasks

-Be constant, and interact and have fun with your audience. Respond to all comments, questions and mentions

CONCLUSIONS III...

-Track back links from your competitors and other similar sites to find out where your audience is

-Enter the keyword of your product or sector in a Google search, and interact on the top 10 sites that appear

-Promote your content across all the social networks that work best for your site, and don’t be afraid to approach

industry influencers

-Let your personality shine through, and don’t forget to tell a story

ADDITIONAL TIPS AND TRICKS

1) Mention area influencers. This is a trick the influencers taught me, and I’ve done the same in this post.

2) Add a link to your latest article in your Twitter Bio

3) Add a link to your site or latest blog post in your email signature

4) Share on social bookmarking sites: Paperli, Delicious, Ebaum’s World, Newsana, Scoop.it, Technorati

5) Make sure you establish google authorship

ADDITIONAL TIPS AND TRICKS II...

6) Share your content in Linkedin groups

7) Create a podcast of the content from your blog post

8) Pin to Pinterest group boards.

9) Use Fiver to outsource tasks if you just don’t have time to do so yourself.

10) Convert your blog posts and presentations into infographics, they work amazingly.

THANK YOU!!

From the Moodyo teamhttps://moodyo.com