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Today's travel shoppers are constantly connected and on the move. Their mobile devices aren't a tool but a part of their identity – something they use to reach and engage with friends, family, and brands. Check out the Top 10 Best Practices of making the most of Social and Mobile (SoMo).
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Top 10 Best Practices to Make the Most of Social & Mobile (SoMo)
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Share your most engaging rich visual media on your mobile device as you would on
your desktop
Travel shoppers use mobile devices for all parts of the shopping
journey
#1
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Use easy to read bulleted text on social media that describes your hotel features in a fun and
succinct way
#2Click to add Image (optional)
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#3Add mobile features like
click to call and click for map directions to appeal to on-the-go travel
shoppers
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Add links from your mobile website
to social sites like TripAdvisor, YouTube,
Twitter, and Google+
Ensure links to your most important social sites are
visible and easily accessed from mobile
#4
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{ }Don’t just sell on price
#5Share exclusive content targeted for
consumers using mobile devices to describe how
you’re different from the competition
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{ }The average adult attention span today is just eight
seconds, so make them count!
#6Make content “snackable”
– short and sweet
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{ }Shoppers visit anywhere between 20 to 38 travel sites on average before
booking
#7Make sure your
hotel story is engaging and
consistent on mobile, social media, and other
channels
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#8Increase
engagement and supplement your
professional content by inviting guests to share
pictures
{ }Consider creating a unique hashtag for your hotel to
easily identify your guests’ photos
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#9Extend shopper interaction by chatting live with your guests on
social media
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Ensure your guest has the best viewing
experience as they travel across screens
during the shopping journey with a mobile optimized presence or responsive design website
#10
