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Global Franchise Business2014

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Time Out Franchise1. A franchise in the Time Out

brand and global technology platform

2. Your revenue streams

3. What we deliver to you

4. What you provide locally

5. How to take the brand further

6. Time Out around the world

7. Commercial Terms

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Time Out Global.28m Users.46 Cities.30 Countries.Time Out is an internationally recognised media brand providing the ultimate insider guide to the greatest cities around the world.

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The opportunity to build with a global brand.Advertising.Sponsorship.E-Commerce.Leverage the brand and our global technology platform to drive revenue.

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Advertising.Audience growth = revenue growth.Digital to overtake newspapers in share of ad spend by 2013.

Time Out London unique users +76% YOY in 2012.

Time Out New York unique users +57% YOY in 2012.

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A global audience of more than 28 million.

Users: 28 million unique users globally (+32% yoy)

Page Views: 85m page views globally (+35% yoy)

Apps: 1.1m app downloads on iPhone & iPad in 3 years

Social Media: 3 million fans on social media

Facebook: 336,000 likes.

Twitter: 283,000 followers.

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Advertising.Dedicated support team.The franchise network has a dedicated Global Advertising sales team. Clients look to the Time Out international network for a one-stop shop for regional global ad deals to reach a multinational audience with a single advertising message

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Sponsorship..Integration of sponsorship content on iPhone, Android, and iPad apps

E-Commerce.Connecting everyone to the world of art & entertainment. In 2012 Time Out generated £6.7m in total transaction value.

E-Commerce revenue increased by 177% yoy in 2012.

What we deliver for you.Technology.Brand.Content.Support.

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Technology.Global platform components.State of the art management system and database.

Website hosting, user-analytics and ad-serving software

E-commerce platforms and tools

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Technology.Future proofed systems.New product development – any new launches can be rolled out in your market

Automated upgrade process – you benefit from all platform improvements

Ongoing programme of enhancement and investment

TerritoryCity 1 City 2 City 3

Language 1

Language 2

Language 1

Language 2

Language 1

Language 2

Website

Mobile Apps

iPad

Offers

Ticketing

Social Apps

Enhanced Local Listings

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Brand.Inspiring people all over the world to make the most of their cities – for 45 years!Time Out has established itself as a peerless cultural commentator. A brand that is witty, informed, entertaining, trustworthy, and inspiring . it’s why people love us and that’s what makes us special.

Award-winning company with digital campaign accolades as well as PPA International Media Brand of The Year 2013.

UGC/Bloggers Network(Local, Hyper Local)

Time Out Editorial Content (Global, Regional, Local)

Enhanced Listings (Hyper Local)

Affiliate/syndicated content (Global, National, Local)

Socially Sourced Content (Hyper Local)

Creative SolutionsBespoke Commercial Content(Global, Regional, Local)

Platform

Our real time cross-platform content drives user engagement.

Content.Time Out content is created by harnessing & amplifying our relationships.We have incredibly strong relationships with both our audience of readers and users around the world, and with our business partners

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Professional Services Team.Dedicated resources across the business.Commercial SupportAdvertising SalesInternational Programme ManagerSet-up configuration & training24/7 technical supportEditorial supportDigital Marketing support

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What you provide locally.Content.Marketing.Sales.Operations.

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Content.Sources & Structure of content.Your team sources local events & venue information and applies local style and tone

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Marketing.Dedicated resources across the business.Grow the local audienceBrand awarenessLive eventsDigital marketing investment through, SEO & SEMPR 2.0Social Marketing through Facebook appsCompetitions & Promotions

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Sales and OperationsCommercialise the products. Apply a blueprint model Create expert digital and

e-commerce sales teams Source offers and ticket

inventory Develop advertiser and

merchant relationships

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How to take the brand further.Print.Live Events.Sponsored Space.Merchandise.

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2013

28m

30

2014 2015

users worldwide

countries

46cities

2016Ambition

60musers worldwide

83cities

Time Out around the world. Print.Live Events.Sponsored Space.Merchandise.

Commercial Framework.Dedicated resources across the business.Rights cover National territory

3-5 year initial term plus extension rights

Multiple language options

Participation fee

Technology fees scale based on product roadmap

Pay-as-you-grow commercial model

Incentives for Digital growth