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We did some research.Technology choices for chari.es.
Surveyed 70 charity digital leads
Ran commiAee focus groups
Released a report
@PositiveBristol
We learnt some lessons.6 key outcomes.
Accept imperfec.ons
Evaluate customer journeys
Keep looking ahead
Choose best of breed
Influence decision making
Consider budget and ownership
Digitally empowered and
self-sufficient
@PositiveBristol
A case study.The problem.
@PositiveBristol
• Limited func.onality
• Domain setupEngaging and interac.ve ways to present reports
A low cost way to implement and test a solu.on
• Branding limita.ons
• Integra.on with analy.cs
• Integra.on with plaQorms
Needed a lot of agency support
A case study.The solu.on.
hAp://posii.tv/TCSprlx
Budget on enhancements Not support
Drupal CMS Paragraphs Implementa.on
Flexible, Powerful, Repeatable
On Brand
Integrated
A case study.The results.
@PositiveBristol
14% Took
Ac*ons
• Download the report • Sign the pe..on • Donate • Share
3 campaigns built so far with minimal agency input and zero hos.ng cost
• Self Sufficiency
C.85% Cost
Saving
5,373 Visits
Avg. Time on page C.2:00
Old Enough? Campaign Overall - The Future