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The Dawn of Live Engagement Marketing: The Ultimate Convergence of the Physical and Digital Worlds
Source: Reuters
1997
Source: REUTERS/Korea Baduk
2016
Logical Inference
Machine Learning
Machine Learning Machine Learning is an engineering discipline that gives computers the
ability to learn based on pattern recognition, without being
explicitly programmed.
WHY NOW?
The biggest players are making a bet on the power of Machine Learning.
WHY DOES THIS MATTER?
Live Meetings are Bursting withPowerful Data Signals
To unlock this value of this data, we need to weave technology into our
live experiences.
LET’S TAKE A POLL
STATE OF THE INDUSTRY
IMEX America• 3,250 exhibiting companies• 3,000 hosted buyers• 60,000 appointments
$1.5B in events-related investments since 2011
Source: Marco Giberti, CEIR
Source: American Express Meetings and Events
Since 2013, attendee app adoption increased by
19%Source: DoubleDutch
Since 2014, attendee engagement increased by
26%Source: DoubleDutch
Adoption rate
Time spent per user per day
(minutes)
Actionsper user
70% 37 183ENGAGEMENT
SUCCESS
The digital and physical experiences are merging.
The best event professionals are designing robust experiences that
incorporate the best of both worlds.
Live Engagement Marketing (LEM)
The discipline of applying digital marketing methodologies
to live meetings and events.
3 Stages
Engagement
Reporting
Response
4 Big Ways to Use LEM Data Today
Influence Assisted
Serendipity
Create New Business Models
Complete the
Missing DataPuzzle
AccelerateBusiness
Outcomes
LEM Campaigns During Event
TAKEAWAYSMachine Learning is going to change everything.Events contain the most valuable B2B dataset in
the world.LEM is the discipline of weaving digital into your
F2F experiences.You hold the key to unlocking the power of this
data.
Cassie MuniakBlackRock
Associate, Digital Marketing
Chris PendleyMesse Frankfurt
E-Media Manager
Emily MalinBosch
Business Consultant
Gretchen DeKnikker
SaaStrCOO
Hana AbazaUberflipHead of Strategy
Lauren VaccarelloBox
VP of Marketing
Sam WheatleyGainsight
Director, Brand Development