Embed Size (px)
Citation preview
The Truth About
Web Marketing
For Business
Adam Franklin@Franklin_Adam
#WineWeb
Show of hands
Level 1 - 10?
5
You?
@Franklin_Adam #WineWeb@Franklin_Adam
Tweet Tweet!
@Franklin_Adam
Tweet Tweet@Franklin_Adam #WineWeb
@Bluewire_Media
1. Negative comments
2. Get fired or sued
3. It’s too late to start
4. No time
5. Don’t know where to start… no skills
6. I don’t need it
7. I can’t trust my team
8. I’ll make mistakes
9. Waste of time and $$$…. No ROI
10. Can’t keep up with content creation
Your fears or objections?
Don’t have time?
No time?
@Franklin_Adam
@Franklin_Adam #WineWeb
Monitor
z
Relax…
Tweet Tweet!
Tweet Tweet!
Google#BetterBizSummit
Getting found
Google#BetterBizSummit
Getting found (MozBar)
Google#BetterBizSummitKeywordTool.ioWhat are people searching for?
19
Remarkable content@Franklin_Adam #WineWeb
Invest
Uncover your gold
Flagship content@Franklin_Adam #WineWeb
Email Marketing
$1 spent$41 return
Email marketing@Franklin_Adam #WineWeb
Email is best. Remember 1995?
Oh dear...
@Franklin_AdamLinkedIn
@Franklin_Adam #WineWeb
Twitter@Franklin_Adam #WineWeb
Will It Blend?
Cost? $50
Views: 10,656,840
Total Video Views: 192,351,121
700%
Results?
Social Strategy - Beginner
1. Set up pages
@Franklin_Adam #WineWeb
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
@Franklin_Adam #WineWeb
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
@Franklin_Adam #WineWeb
Social Strategy - Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
@Franklin_Adam #WineWeb
Social Strategy - BeginnerSocial Strategy - Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
@Franklin_Adam #WineWeb
Web Strategy#WineWeb@Franklin_Adam
