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The Trends Concierge: 2016
Marketing Trends for the Travel
Industry
Jason Therrien
President & CEO
thunder::tech
Howdy
Who is @jasontherrien?
Experience with hotels, resorts, amusement parks, waterparks, casinos, museums, HOFs, CVBs & restaurants
Trends across the marketing spectrum
trends.thundertech.com @[email protected]
The Trends Concierge
EMAIL IS SEXY (AGAIN)
MOBILE, AUTOMATION, AND DATA UNITE
Email is Sexy (Again)
Data driven opportunities
Audience building
Kill the art project
Get responsive
Hallelujah, millennials email!
Mobile, Automation & Data Unite
THE SHAPE OF FLAT DESIGN
FLAT 2.0 PULLS BACK ON THE FLAT
The Shape of Flat Design
From skeuomorphism to flat to flat 2.0
Mobile has lead the trend
Backlash against stock
Flat 2.0 Pulls Back on the Flat
SOCIAL GETS REAL (TIME)
LIVE STREAMING IN 2016
Social Gets Real (Time)
Meerkat & Periscope
Marketing opportunities
Operational nightmares
Live streaming in 2016
EVOLUTION OVER DEMOLITION
THE CASE FOR DISCIPLINED WEB ITERATION
Evolution Over Demolition
Stop the wrecking ball!
Too many digital properties are aging
Today’s expectations
Integration of skillsets
The Case for Disciplined Web Iteration
THE AD BLOCK BOOGEYMAN
ADAPTING YOUR MARKETING STRATEGY
The Ad Block Boogeyman
Be aware of the trend
Participate in the planning
Diversify your spend
Adapting your advertising strategy
CONTENT MARKETING: IT’S NOT ABOUT YOU
SERVING YOUR CUSTOMER WITH BRAND JOURNALISM
Content Marketing: It’s not about you
Attract and serve
Tell the story of the neighborhood, your property, your
brand, reasons to return
Airlines have been doing it for years
Serving your customers with Brand Journalism
OUTSPENDING YOUR MARGIN
THE CASE FOR TRACKING CUSTOMER LTV
Outspending Your Margin
PPC & other lead generation channels are mature
Use your data better
Understand the customer lifecycle
Educate your staff
The Case for Tracking Customer LTV
PHOTOS GET MOVING
IS STATIC PHOTOGRAPHY ON ITS WAY OUT?
Photos Get Moving
The rebirth of gifs
Every social media has video
Micro-animation on sites and apps
Quicker ROI
Is static photography on it’s way out?
Bonus!
The rise of podcasting among affluent buyers
Corporate magazines are hot
Social integration into properties
Other quick trends we’re watching
TRENDS.THUNDERTECH.COM @THUNDERTECH
