THE TOP BENEFITS OF

SOCIAL MEDIA MARKETING

This demonstrates a huge potential for social media marketing to increase sales.Here are some of the ways social media marketing can improve your business.

According to Hubspot, 92% of marketers in 2014 claimed that socialmedia marketing was important for their business, with 80%

indicating their efforts increased traffic to their websites.

Every opportunity you have to syndicateyour content and increase your visibility isvaluable. Your social media networks arenew channels for your brand’s voice andcontent.

This is important because itsimultaneously makes you easier andmore accessible for new customers, andmakes you more familiar andrecognizable for existing customers.

Increased Brand Recognition1.

According to a report published by Texas Tech University,

brands who engage on social media channels enjoy higherloyalty from their customers. The report concludes

“Companies should take advantage of the tools social mediagives them when it comes to connecting with their

audience.

Improvedbrand loyalty

2.

Every post you makeon a social mediaplatform is anopportunity forcustomers toconvert.

Every blog post,image, video, orcomment you share isa chance for someoneto react, and everyreaction could lead toa site visit, andeventually aconversion.

More Opportunities to Convert3.

Social media marketing results in higher conversion rates in a fewdistinct ways. Perhaps the most significant is its humanization element;the fact that brands become more humanized by interacting in social

media channels. Social media is a place where brands can act like peopledo, and this is important because people like doing business with other

people; not with companies.

Higher conversion rates4.

Interacting with your customers regularly is a show of goodfaith for other customers. When people go to compliment orbrag about a product or service, they turn to social media. Andwhen they post your brand name, new audience members willwant to follow you for updates. The more people that aretalking about you on social media, the more valuable and

authoritative your brand will seem to new users.

Higher Brand Authority5.

Every social media profile you add is another path leading back to your site,

and every piece of content you syndicate on those profiles is anotheropportunity for a new visitor.

The more quality content you syndicate on social media, the more inboundtraffic you’ll generate, and more traffic means more leads and more

conversions.

Increased

Inbound Traffic6.

Every social media profile you add is another path leading back to your site,

and every piece of content you syndicate on those profiles is anotheropportunity for a new visitor.

The more quality content you syndicate on social media, the more inboundtraffic you’ll generate, and more traffic means more leads and more

conversions.

Better Search Engine Rankings7.

Social media, at its core, is acommunication channel like email or

phone calls. Every customerinteraction you have on social media

is an opportunity to publiclydemonstrate your customer servicelevel and enrich your relationship

with your customers.

Richer CustomerExperiences8.

Social media alsogives you anopportunity togain valuableinformationabout what yourcustomers areinterested in andhow they behave.

ImprovedCustomerInsights

9.

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Via: forbes.com