The TNT in B2B Marketing

B2B Rocks

May 2014 Paris

Two problems: Commoditization

and Ease of Consumer Information

Businesses are not making purchase decisions solely based on logic

and objective criteria

Unsexy products but emotions needed

Solution Products need a Brand

Brands create economic value

Create your Brand DNA and align with Corporate Strategy

Consistency + Persistency + One voice

Make your brand tangible (with activity and give it time)

Create content people love

THANK YOU! @joergpaymill