The secret recipe of Delicious content

Quick Experiment

Mind Reader!

Fast Food brand?

Coffee-to-go?

SEO wizard?

They build a strong association between their brand and their

audience.

Main goal is to become Default Association.

Default Association = sales and visibility.

All successfully delivered content has these 3

ingredients…

123

Great idea

Proper Execution

Building startegicalconnections

How to find great ideas that are

guaranteed to work?

One more approach:creativity vs data-driven

I’m analytically obsessed person!

Analytics are interesting!

Your steps:Analyze competitive and industry landscapes

Get the list of the most successful pieces based shares, links, SEO visibility and traffic they’re generating

Brainstorm your idea

123

Identify your industry leaders

Identify your competitors

The most sharable content

The most linkable content

The most visible pages

In one spreadsheet

Finally you have your idea!

If someone steals your idea?

If people steal my content,

then I must be amazing!

Don’t be stingy with your ideas!

Don’t waste your time and validate your idea!

Validate your ideas With the help of determined audience (Your own clients, forums, communities)

Ask industry experts

Run surveys

The easy part is over!

Proper Execution gives your idea wings!

Proper Execution123

Gathering data

Design

Mimic your style

Where the *#%@$ can I get the data?

General Market Trends

Surveys: design and distribute

• Google Consumer Survey• Survata• Typeform• Twitter Polls

Go to sources/ask questions• Your clients• Reddit• Quora• Ask.com• Other forums and communities

Attractive design can help.

Unattractive will hurt.

Expectations depend on

Industry and Position.

My resume

My resume

Mimic your style

Ideal scenario:Know where you will

publish your piece at the idea stage.

How do they write?

How do they write?• Length• Style• Structure• Titles

Content Length

Structure

Titles

Building Strategical Connections

Proper Execution

12

Outreach

Building relationships with partners

Tips to guarantee effective outreach5

1 Be genuine

2 Provide value

Provide value

Provide value

Provide value

3 Be straightforward

Be straightforward

4 Ask for feedback

Ask for feedback

5 Follow-up

Follow-up

Building relationships with partners

• Distribute your content• Build relationships• Distribute your content and

build relationships

Get partner in order to:

The most powerful partners have good

connections

1. Where do they distribute their content normally?

2. Is that where I want to be?

Here’s 2 questions:

Where do they distribute their content?

Where do they distribute their content?

Define your expectations and be

clear in giving responsibilities

Be clear in giving responsibilities:

• Will they fulfill their promises?

• Get a commitment or find another partner

Now you know how to:123

Generate ideas using data-driven approach

Successfully execute those ideas by enforcing them with data, design and well-delivered copy

Successfully execute those ideas by enforcing them with data, design and well-delivered copy

Now it’s your turn to become the Default Association in your

niche!

Thank you!bit.ly/alex-linkedin

@AlexTachalova

Facebook.com/alexandra.tachalova

alextachalova@gmail.com

Alextachalova.com