CAPABILITIES OVERVIEWof

ABOUT US

OUR AGENCYThe Schaefer Group is a full service marketing and promotional agency dedicated to supporting businesses within the FMCG, retail and consumer brands space. From promotional support to strategic advice, we are here to help.

EXPERIENCE THAT COUNTS

OUR TEAM

125+ YEARS OF

EXPERIENCE

WHAT WE DO

PLANNING & STRATEGY

SALES PROMOTIONS

GRAPHIC DESIGN

ADVERTISING

DIRECT MARKETING

WEBSITE DEVELOPMENT

SOCIAL MEDIA

EVENT MANAGEMENT

PROMOTIONAL EXPERTISE

SPECIALIST SKILLSOur team has extensive experience in the development and execution of promotional campaigns across a variety of industries. In particular:

Gift with purchase promotions Competition promotions Cash back promotions Social media promotions Online entry

SPECIALIST SKILLSPROMOTIONAL EXPERTISEOur dedicated promotional campaign specialists remain at the forefront of industry regulations and best practice management. Areas of expertise include: Consumer promotion rules &

regulations by state Permit applications Entry mechanics – post, online,

social & SMS entry Receipt verification procedures Game of skill and game of chance Mass sampling programs

OUR CLIENTS

WHITEGOODS EXPERIENCE

WHIRLPOOLAs a consulting resource and national promotional agency to Whirlpool Australia (including Maytag) from 2004 until 2011, we supported Whirlpool and Maytag across several product categories including refrigeration, kitchen, and laundry.

WHIRLPOOL

WHIRLPOOL

WHIRLPOOL

WE MANAGED

Concept Development

Sourcing & Negotiation

Photography

POS Design & ProductionPOS

Distribution & In-store

Activation

Entry Management

Fulfilment

Management Reports

NATIONAL PROMOTIONSThe Schaefer Group successfully developed and activated over 30 consumer promotions designed to engage retailers, drive brand switching and generate additional sales.

WHIRLPOOL

WE MANAGED

Consumer Research

Strategic Planning

Product Sourcing

Marketing Plan Development &

ExecutionKey Account Presentation

s

Sales Team Activation

Management Reporting

Commercial Strategy

Development

CATEGORY MANAGEMENTThe Schaefer Group was retained to provide ongoing consultation to develop and drive marketing plans for various product categories including refrigeration, cooking, dishwashers and laundry.

WHIRLPOOL

WE MANAGED

Event Planning

Talent Sourcing

Invitation Co-ordination

Travel &Logistics

On-siteManagement

Post Event Communicati

on

Management Reporting

NATIONAL LAUNCH PROGRAMSThe Schaefer Group developed and managed eight launch and celebration events to support the on-going international activation program.These included both State x State and one-off National events.

PROMOTIONAL EXPERIENCEEURO APPLIANCESThe Schaefer Group began working with Euro appliances in 2013 on a number of projects including a new website and a six month Facebook competition. Each month a winner was selected, as determined by votes, and a grand prize awarded at the conclusion of the campaign.

EURO APPLIANCES

EURO APPLIANCESFACEBOOK COMPETITIONOur team managed the entire competition, from set up and entry management right through to communication with entrants and winners.

WE MANAGED

Competition Set Up

Terms & Conditions

Entry App via Facebook

Management of

Entries

Ongoing Communicati

on with Entrants

Campaign Reporting

PROMOTIONAL EXPERIENCE

MARS - NUTROIn collaboration with the Mars/Nutro ATL and digital agencies, The Schaefer Group co-ordinated the in-store activation of a national sampling campaign.Following completion of the campaign we also completed in-store research across multiple states to report on results.

MARS - NUTRO

MARS - NUTRO

MASS SAMPLINGWorking alongside three other agencies, The Schaefer Group successfully completed our four key components of the campaign.

WE MANAGED

In-storeActivation

POS Production

Residential Distribution

PostCampaignResearch

PROMOTIONAL EXPERIENCE

KRAFTThe Schaefer Group worked closely with Kraft to develop and execute nationwide promotional competitions in conjunction with major supermarkets.

KRAFT

KRAFT

COMPETITIONSThe Kraft promotion required consumers to submit recipes using Kraft peanut butter with a photo (featuring a jar of Kraft peanut butter). The entries were then judged and the best recipe for each state won a prize, with an additional grand prize for the overall winner.

WE MANAGED

Concept Development

POS Material

Direct Marketing

Prize Fulfilment

Management Reporting

Entry Judging

Media Negotiation &

Placement

PROMOTIONAL EXPERIENCEVILEDA / ANSELLThe Schaefer Group has been working with Vileda / Ansell for 7+ years to effectively manage their social media and online presence including numerous competitions, giveaways and cashback promotions.

VILEDA / ANSELL

VILEDA / ANSELL

VILEDA / ANSELL

VILEDA / ANSELL

COMPETITIONSFacebook competitions feature purchase driven mechanics with eligibility via Facebook enabled entry form app. Competitions are promoted via digital media (social, eDM, online networks) to grow social audiences and entry numbers.

WE MANAGED

Competition Set Up

Terms & Conditions

Entry App via Facebook

Management of

Entries

Fulfilment

Campaign Reporting

VILEDA / ANSELLCASH BACK OFFERSTo generate immediate sales uplift and retailer support for new products, cash back offers were implemented on selected SKUs.By managing the complete process, from online form set up, promotion, entry monitoring, receipt verification, and fulfilment, we were able to ensure a seamless process.

WE MANAGED

Online Set Up

Cash Back Fulfilment

Terms & Conditions

Entry form via Websote

Verification &Management of

Entries

Reporting

WORKING WITH USWHAT TO EXPECTWe pride ourselves on honest, open communication with our clients at all times. Our down-to-earth, pragmatic approach enables us to provide cost effective marketing solutions that really make a difference.Ultimately our core purpose is to make your life easier by delivering exceptional results and continuously improving your ROMI (Return on Marketing Investment).

TESTIMONIALS

MARS PETCARE“I had the pleasure of being a client of The Schaefer Group when the agency contributed to a successful NUTRO Natural Choice national campaign. Jim’s combination of extensive experience, insightful and pragmatic ideas, detailed execution and effective yet efficient campaign contributions were important to the overall success of the campaign and the brand. Jim is an affable, approachable character for whom no request is ever turned down and who is always looking for opportunities to go that one step further. I have no doubts in recommending his services to any business in need of his skillsHugh McIntosh – Brand Manager

”

TESTIMONIALS

WHIRLPOOL“I can thoroughly recommend Jim & The Schaefer Group to a business that is looking for an innovative & astute business professional. They provided some excellent ideas and work where a unique approach was required and timelines tight. Jim and his team always delivered on time and to a very high standard. I would have no hesitation in recommending Jim to any business that is wanting someone that is very personable, attentive to detail, can develop very strong marketing programs & provides excellent serviceSteve Curtin – National Account Manager”

TESTIMONIALS

FLAVORITE“Flavorite contracted The Schaefer Group to support our national marketing program over many years and we found Jim to be dependable, professional and effective in developing & implementing successful strategies. He assisted us in gaining distribution of our products in supermarkets throughout Australia and represented our brand efficiently at head office level. I would recommend Jim and his team to any business that requires an effective sales and marketing solution that delivers tangible outcomes.Michael Nichol - Managing Director

”

THANK YOU

CONTACT USIf you have any questions or would like further information please contact our team using the details below.P: 1300 855 410E: jims@theschaefergroup.com.auW: www.theschaefergroup.com.au