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Citation preview
Native Programmatic Advertising
The Rise of the Visual Web Publishers are making the transition towards image centric site designs
The evolution of display.Banner Ad
IAB standardization creates the blueprint for the banner
banner ad
In-Feed Ad Visual Web gives brands a
new canvas in-feed
sponsored
Rich Media Banners are enhanced with
interactive elements
Rich Media Ad
Page Layout Responsive 3 column
Sub-Headline Font: Helvetica Font Size: 10px Font Color#555
Headline FONT: Helvetica FONT SIZE: 14px FONT COLOR: #191919
Caption FONT: Helvetica FONT SIZE: 6px FONT COLOR:#555
Image Size 455px x 248px
Social Sharing Style FONT: Helvetica FONT SIZE: 6px FONT COLOR:#161616
Image Aspect Ratio 1.83467
Creative is Simple.
Headline: The Slide and Sleek Chamber Desk
Caption: An immaculately clean white desktop is either
the sign of a highly organized, compulsive
neatnik.
2. Headline & Caption
http://www.cb2.com/chamber-desk
3. Clickthrough URL1. Image & Logo
HEADLINE The slide and seek chamber desk !CAPTION An immaculately clean white desktop is either the sign of a highly organized, compulsive neatnik. Or a peek into the genius of designer Manuel Saez. Clever worktop in high-gloss white lacquer engineered wood slides open via integrated pull to reveal nine square feet of space. !CLICK THROUGH URL http://www.cb2.com/apt-cb2/special-features/chamber-desk/s672395 !LOGO
IMAGE
Scalable across devices.desktop
in appmobile web
tablet
Ad Mouseover Rate
Banner Ad TripleLift
11.65%
4.20%
277% Lift
% Clickthrough Rate
Banner Ad TripleLift
0.23%
0.07%
328% Lift
Brand Lift
Banner Ad TripleLift
17.1%
4.5%
281% Lift
Banner Ad vs
Native ads are effective.
Native is insightful.
Clickthrough Rate
0.0057 0.0053 0.0051
1 2 3
Mouseovers
0.1195 0.1173 0.1172
1 2 3
Shares
57 44 39
1 2 3
