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The Rise of Digital PR
Ahmed El-RifaiJune 12th, 2015Greek Campus
Which creature has the shortest attention span?
Which creature has the shortest attention span?
3 seconds
We’re getting close.
Today’s advertising bombards us
PRAdvertisin
g>
VerbalVisual
Advertising is PR is
Conversation
Broadcast
Advertising is PR is
Others-Directed
Self-Directed
Advertising is PR is
CredibleIncredible
Advertising is PR is
The Right People
Most People
Advertising reaches
PR reaches
LivesDies
Advertising PR
Brand Building
Brand Maintenanc
e
Advertising is PR is
Successful advertising creates PR buzz around it.
Even if controversial
It’s all about conversation
s
Conversations between brands“brandversations”
Conversations between brands“brandversations”
Conversations with your fans not only on your assets
Conversations with your fans not only on your assets
Plan your PR Campaign
Sun Tzu
PR Targets & KPIs
• Brand mentions (and weight)• Sentiment analysis• Share of voice• Response rate• Cost per mention• Cost per engagement
Your digital assets
InfluencerOutreach
Digital Press Office
#Listening
Crisis &ReputationManageme
nt
KOL - Influencers
BloggersGuerilla marketing
KOL - Influencers
Alter-egos
KOL - Influencers
CelebritiesFashionistasFoodistas
Create : ContentStoriesEvents
Guerilla Marketing
Ride on conversations
Go Viral or respond to Viral
Go Viral or respond to Viral
CALLING ON ALL BLOGGERS!
topsy.com
