01/05/2023

The Real WorldJune 2016

ThePosters

Laptops

TabletsDuty Free /

Retail Media & Assets

Owned OOH (e.g. buildings or jet bridges)

NetworkedVideo ScreensContent

PhysicalExperiences(sampling)

ExperientialStands / Zones

Platforms

Apps &Games

Commerce& Coupons

Mobile etc

Data

Technology

Ads

People & Places

Services / Utilities (e.g. wifi)

Out-of-Home ecosystem

Understanding The Connected Consumer

OCSNEWS

Constantly consumer-

centric

Constantly consumer-

centric

OCS in Numbers

6,765Total sample in UK

7thVersion

Release Date Feb 2015

100,000+Global respondents

30Countries OCS is run in

250Brands now included on the

survey

41Number of OOH formats

analysed within OCS

%

TouchPoints

Did you know…TouchPoints

The average full time worker spends 6.5 hours a week travelling to and from work

                  

Source: Touchpoints 6

Did you know…OCS

70% of people are excited about enjoying warmer weather activities during the summer e.g. drinking outside, BBQ’s

JCDecauxConnected

Clear Channel Tribes

Clear ChannelNgen

Exterion Insight Tools

Exterion Mediawork.shop.play

Our own research suite Primesight

PrimemobileOur unique market research

technique, including the Primemobile Live Portal

Prime Design Creative

analysis tool

EPOS Data (Measures sales uplift in convenience stores)

Data Driven Targeting

A pioneering new travel survey

Measuring audiences whilst OOH

Revolutionising the way we plan OOH

We Live in a Convergent World

Driven by technology and consumer expectation…

1.1bnConnected Things will be used by smart cities in 2015

370contactless transactions are made every minute in the UK

In 2015 mobile ad spending accounts for

49% of digital ad spending

90% of time spent on a mobile is spent on apps, 10% is browsing

In Q2 of consumers spent, on average, 3 hrs and 40 minutes per day on their mobile devices

It’s a convergent World…

Gateway to Mobile content

Networked OOH: Real Time

Experiential OOH

Owned OOH Interactive interfaces Live video streaming

Index of tweets vs. the norm in proximity to

posters in Nottingham

Data-led planning

Data-led planning

Data-led planning

Improved targeting through mobile dataTRIPLED THE EFFECT of OOH media in terms of:

•Ad Awareness •Purchase Consideration •Online Searches

Data-led planning

The Out-of-Home Marketplace

1999-2014 Media RevenueMedia Revenue Growth

Source: Dentsu Aegis Media & WARC

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Internet

Outdoor

Cinema

Radio

TV

Magazines

Newspapers

Media

Year

Ann

ual t

otal

med

ia s

pend

in £

m

Media OOH Revenue by quarter

Source: Outsmart / ** 2015 Q1 data is Posterscope estimate

2010 2011 2012 2013 2014 2015 20160

50

100

150

200

250

300

350

204 207 213 213 209

228239

211 209

229243

259249

212 214

269256 258

271

252 256 259277

294310

£m

Q1 Q2 Q3 Q4

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 20160

50

100

150

200

250

300

350

400

UK Digital OOH Revenue

Source: OMC/Posterscope estimates

Forecast

UK Digital OOH Revenue

Source: OMC/Posterscope estimates

2011 2012 2013 2014 2015 20160

50

100

150

200

250

300

350

128

182

214

272

337

78

£m

The top OOH spending categories: April 2016Top 10 Categories

Entertainment and leisure

Cosmetic and Personal Care

Motors

Telecoms

Retail Media

Finance Drink

£9.0m7.39%

£6.6m46.1%

£3.0m-20.0% £2.8m

21.7%£1.8m-51.9%

£5.3m-17.9%

£2.6m106.7%

£3.1m131.3%

£5.5-13.7%

£5.935.5%

Travel and Transport

Total market £55.2m (1.2%)

Food

The top OOH spending categories: January- April 2016Top 10 Categories

Entertainment and leisure

Motors

Telecoms

Drink

Finance Travel & Transport

Food

Cosmetics & Personal Care

Media

£39.6m-15.8%

£24.7m16.2%

£21.3m-27.3%

20.7m17.1%

£18.3m-6.3%

£10.2m-21.7%

£12.5m59.9%

£14.6m117.3%

£15.0m-5.2%

£17.6m30.3%

Govt, social, politics

Total market £235.5m (+4.5%)

The top OOH spending advertisers: April 2016Who’s Spending?

£2.8m79.4%

£1.6m0%

£1.5m0%

£1.3m144.6%

£1.2m52.6%

£0.9m96.4%

£0.9m3151.7%

£1.5m2713%

£1.0m4.5%

£1.0m-7.1%

£1.0m286.3%

The top OOH spending advertisers: January- April 2016Who’s Spending?

£11.6m26.0%

£5.1m106.7%

£4.4m183.2%

£3.9m-25.9%

£3.6m111.4%

£2.9m0%

£3.1m0%

£3.3m1066.9%

£3.4m-21.6%

£3.4m38.3%

Spend by OOH format: January- April 2016Spend Trends- Roadside

£35.9m4.4%

Large Digital6s

£76.2m3.4%

48s

£30.6m0.1%

96s

£7.1m-25.9%

Specials

£3.4m-16.3%

Spend by OOH format: January- April 2016Spend Trends- Transport

£31.2m6.2%

£16.5m14.8%

£14.2m7.0%

£17.2m34.4%

Consolidated Market Place

35%

17%

23%

12%

8%5%

2016 Est. Market share based on revenue

OTHERS

In the UK JCDecaux provides opportunities on multiple formats across roadside, rail, retail, airports and the experiential landscape.  

Nationwide across environments in all the key cities across the UK.

Roadside: Continued investment in digital across the country. Key new digital locations include The Salford Arch and first ever 84” D6’s in Edinburgh.

Rail: Digital expansion continues across D6 and Transvision networks

Retail: M-Vision expansion to further premium malls, and portfolio moves towards 100% digital with D6 development. Continued digital investment at Tesco

Airport: Ongoing development in digital inventory at major UK airports. New iVision screens and increasing focus on dynamic content and live updates

Experiential: JCDecaux Live is expanding the multi-environment portfolio further

Connected Commuter and Connected Consumer, Power of Big ‘3’ from JCDecaux Insight. ‘Business Traveller 2’ Insight, Audience Typology, Luxury & Motors category presentations and Perceived Value Research from JCDecaux Airport.

JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon when Jean-Claude Decaux installed the first advertising bus shelter. This local outdoor company is now a global media owner.

Reporting €2.813 billion in revenue in 2014, JCDecaux is present in more than 70 countries worldwide and is market-leader in the UK.

JCDecaux has recently been awarded the £500m TfL Street Furniture contract across a period of eight years.

jcdecaux.co.uk

About JCDecaux Key Areas For Investment

Key Formats

Geography Proprietary Research

+

Media where it matters

Nationwide across environments in key cities across the UK

NgenOur community of young, social and connected people gives us deep and rich insight and allows for on-going engagement for Clear Channel and clients.

In 2016 our we’ll be asking our Ngen’s to explore our various advertising environments, so expect a wealth of insight on how their thoughts, habits, behaviours and moods change with each differing advertising situation.

.

.

About Clear Channel Key Areas For Investment

Key Formats

Geography Proprietary Research

+

clearchannel.co.uk

Clear Channel UK is part of Clear Channel Outdoor (CCO).

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with a portfolio of solutions that reaches 600 million people in over 40 countries across Asia, Australia, New Zealand, Europe, Latin America and North America.

Adshel, Adshel Live, Storm, Wrap, Billboards, Malls, Supermarkets, Socialite

Adshel Live national roll-out With 300 already in the ground, we are in the process of rolling out 600 Adshel Live units, a network of digital and beacon enabled screens. Situated in premium locations, in over 30 towns and cities across the UK, they give brands the opportunity to engage with audiences using dynamic, interactive and real-time advertising creative.

Storm expansionIn 2016 we will continue our portfolio expansion across the UK’s top 10 cities, building on the seven new sites we delivered in 2015, which included the digitisation of the iconic Storm Cromination. Storm are now London’s number 1 super premium portfolio in terms of scale, footprint, audience and quality, always delivering Fame on Demand.

Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail

Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs, LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.)

National with a dominant presence in London

Increasing digital offering across Rail & London UndergroundIlluminated New Bus For LondonPerformance 48 sheets National Rail Expansion of retail offeringBirmingham Express Roadside digital

work.shop.play and All eyes on London

Previously part of American-based CBS Corporation, CBS Outdoor International was sold in the Autumn of 2013 to LA-based Platinum Equity and rebranded to Exterion Media in January 2014.

Exterion are currently involved in pitching for the TfL pitch which combine the ad sales for the Underground, the Overground, the Tramlink, the Docklands Light Railway (DLR), Victoria Coach Station and Crossrail, when it launches.

About Exterion Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

http://www.exterionmedia.co.uk/

Roadside,Digital ‘Network’ cinema, Glasgow subway

National coverage with sites in all major cities across the UK and Glasgow Underground

Primesight has heavily invested in Digital by creating the first national roadside digital ‘Network’ of 48 sheets. It continues to expand as sites are rolled out across the country.

Primemobile, Primedesign,, EPOS, Brain Works, Geofencing.Primesight has also recently innovated ‘Primemobile live’ – a real time marketing performance dashboard that allows you to view campaign progress in the moment

Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK-based business which has a market share of 8% in 2014/15.

primesight.co.uk

About Primesight Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

Results are our culture

61 screens & displays across 42 locations in 9 cities.

Large-format digital, iconic landmark and super-premium banner locations including The IMAX.

Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds, Bristol and Glasgow, , , , ,  and .

Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality. Ocean’s strategy of developing iconic digital land premium formats, is mirrored by its acquisition strategy. Areas of investment include…The GridOcean LabsRegional site expansion

Neuroscience Research projects- The Science Behind the Art of Outdoor- Beyond Out of Home

Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites

In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m

In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo.

Ocean Outdoor reported revenues of £23.4 million in 2012

About Ocean Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

oceanoutdoor.com

Posterscope news, views and campaigns

www.pioneeringooh.com

Angry Birds Get Starring Roles at Madame Tussauds…

Posterscope Outdoor Campaign for DOOM Targets Gamers via Twitter…

Eurostar Use YouTube Data to Make Outdoor Campaigns More Effective…

Oreo Uses Dynamic Link Up Between DOOH and Snapchat…

BMW Uses Premium DOOH to Promote New i8…

Posterscope Strengthens its Global Real Time Capabilities with the Acquisition of Liveposter…

Posterscope Win Connected Agency of the Year at Mediatel Connected Consumer Awards…

Annie Rickard explores the Untouchable OOH Experience…

05/01/2023

Posterscope Wins 3 Clear Channel Outdoor Planning Awards

MKTG Launches in the UK…

OOH Industry News

Limited Space Launch New Digital Portfolio…

Storm Launches Storm The Mile…

London City Airport launches City Icon…

Primesight Expands into the UK Airport Market

Exterion Media Launches iBeacons on London Buses…

Storm Continues Intensive Expansion with Four New London sites…

JCDecaux’s Roundup of Ad Week…

Primesight Unveils its Largest Ever Digital Roadside Screens…

Amscreen Lining Up New Range of Larger OOH Screens…

JCDecaux Launch SmartCONTENT…

City Outdoor Launch London Shoreditch…

John Lewis launches Outdoor Plus’ No 1 New Oxford Street Banner…

JCDecaux Oxford Street is Live!

JCDecaux New Hires for Sales and Partnerships Director and Commercial Director…

JCDecaux Airport Launch ‘TECH IN TRANSIT’

Clear Channel UK and Amscreen Expand their Partnership…

Stuff we like

JetBlue Passengers Awarded Discounts in ‘FlyBabies’ Stunt…

Amnesty International Turkey “#GayTurtle”…

Netflix’s Outdoor Ads Let Snapchat Users Swap Faces With Favorite Characters…

GNV Turns Iconic Summer Toys into Advertisements for Dogs to Discover…

The World’s First Streets Named After Street Kids for Door Step School…

Distracted Driving Awareness Month: The Last Emoji…

Diabetes UK Hosts Pop up Shoe Shop to Highlight Disease-Related Amputations…

See the Power of Blood Donation With Ocean Outdoor…

‘Text and Drive’ Billboard for Funeral Home

NIVEA Sunslide Educates on the Importance of Sunblock…

Johnny Depp Surprises Fans as he Dresses up as The Mad Hatter for Interactive Disneyland Billboard…

Giant Hamster on London’s Clapham Common Used in Kwik Fit PR Stunt…

Find Out More

Find out more...