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Think of your website like a physical store, and treat each visitor like you would treat a customer who
comes through the door.
In-store Online
In-store experience Online Experience
1. Visitor2. Homepage3. Website Layout4. Site Navigation & Tone5. Portfolio
1. Potential Customer2. Window Display3. Store Layout4. Salesperson5. Dressing Rooms
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Potential Customer Website Visitor
Potential customers look to satisfy needs or wants when searching in-store. Until they convert to “customers” at transaction, various elements create a customized experience - persuading
them towards purchase.
The website visitor lands on the site based on specific needs or wants when searching online. A visitor must be converted into a lead, which occurs at transaction. Until the transaction is made, specific attributes of the site create a
customized user experience guiding the potential buyer towards purchase.
Window Display Homepage
The window display is crucial. This is the potential customer’s first impression of the
store and brand. Window displays should sell an idea or image and should entice shoppers
to enter the store.
The website homepage should capture the visitor’s attention right away with clear but
enticing images and copy. If your visitors have to search through your site to understand who you
are and what you do, you’ll lose them.
Store Layout Website Layout
Store layout enables the potential customer to sort their wants and needs based on merchandise
categories. This allows for an efficient shopping experience while still providing a chance to
explore. The proximity of different items provides a chance to upsell and cross-sell.
Similar to the in-store layout, a website should be organized so information is easy to find. But you still want to guide visitors to new information that might pertain to them in order
to guide them down the sales funnel. For example, suggesting relevant blog posts
based on what they’re reading.
Salesperson Navigation & Tone
A salesperson provides customer service in order to give the potential customer an exceptional experience and guide them
towards transaction.
Much like the salesperson, the site navigation is designed to get visitors to their goal as
efficiently as possible. The tone of the site, particularly the copy, gives the site
personality and should pull the visitor to convert to a lead. The folks at Jellyvision are
pros at this.
Thinking about your site this way will make for a much more pleasant
user experience, meaning more conversions and more business!
Are you ready to transform your site into a customer friendly experience? Contact us for
help with digital marketing and web development. Click here to chat with us!