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Get your free whitepaper "Leads are a Goldmine for your Company" now: golden.demandgen.de Every company has to generate sales. Generating leads is therefore a process critical to business. Most marketing departments use websites, attendance at trade fairs, distribution of print material or e-mails, and campaigns to generate leads. These processes and the additional work involved in terms of preparing and handling the leads are, however, nearly always inefficient, very laborious and involve a considerable amount of effort. Only a few marketing departments realize that they are sitting on a Lead Goldmine.
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The Quintessence ofDemandGen´s Integrated Lead ManagementGet the most out of your Lead Goldmine with
Leads are the goldmine of your company
This is how gold is extracted today-
Highly automated!
Leads are essential for every business, but the generation of leads is expensive! With DemandGen you can convert this goldmine into sales.
valuable leads are not left undiscovered sales from qualified leads are not missed
Many companies still extract their lead-gold using 200-year-old techniques as this gold digger during the gold rush. That´s inefficient and causes back pain!
Simple 4-step process...Marketing & Sales must work together
to define the lead‘s journey to have a joint view of the processto provide a coherent customer experience
Integration of the four elements guarantees success!
Step1Planning
Inquiry
Marketing qualifies leads
Marketing presents good leads
Sales takes over
Customer orders
A lead´s journey …
Integrated Lead
Management
Resources
ToolsContent
Processes
Simple 4-step process...As quality of gold decides, it´s the quality of data which is essential when it comes to lead quality.
With DemandGen you continuously work with up-to-date marketing data.
Segmen-tation
DataEnhancement
Data Cleansing
Data Analysis
Step2Analysis
transform existing campaigns and adapt them to Marketing Automation best practiceincrease conversions by using intelligent opt-in methodologiesmap existing content to the buying process
Step3Qualification
Is the lead in the right target group as his behavior might pretend?
DemandGen provides methods and procedures for producing qualified leads:
Campaigns
Content
Conversion
Lead Generation Lead Qualification
Routing
Scoring
Nurturing
Marketing needs to be informed about the status of each lead in the buying process after handover to Sales.
Sales must be able to return leads at every stage of the buying
A lead who is ready to buy must be handed over to sales
quicklytransparentlysmoothly
Step4Distribution
Handover to Sales
Handover
FastFollow-up
Feedback
Comparisons of intelligent lead generation / Trade fair invitation
Inefficient and time-consuminginviting as many customers and prospects as possible
capturing all details of all leads hand over entire list of leads to sales
Efficient and time savingpersonalized invitation e-mail to defined target group
register contacts and directly book a meeting only ready to buy-leads are handed over to sales
Intelligent web forms
Web form 200 years ago: Collecting as much information as possible about the prospect, not considering he might already be registered.
Web forms today:Asking for an e-mail address to check if person is already registered
if yes, all data is available.if not, get contact to opt-in to profile contact progressively.
Your product and service request to „Company XY“ business customer products.
I'm interested in the business customers of „Company XY“ products and would like to be personally advised of your business sales. Please contact me by phone or e-mail.
Product and Request for Quotation
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Your Demand Center
Lead Management has been completely implemented in your company now – like an automated gold extraction: the best pieces of gold will be given to sales
Segmentation
Data Enhancement
No Duplicate Data
Campaigns
Content
Conversion
Routing
Scoring
Nurturing
Handover
Follow-up
Feedback
Data Analysis Lead QualificationLead Generation Handover to Sales
Convince superiors and
colleagues and download the White Paper
http://golden.demandgen.de
Arrange a personal meeting
to extract all leads from your
goldmine
Have we sparked your interest?
Reinhard Janning CEO Europe & Asia Pacific DemandGen AG