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PRESS RELEASE CLINIC25th June 2015
Welcome to our webinar!
Today we’ll be talking about:
● A complete guide to writing an effective
press release
● A checklist on the key elements
journalists look for in a story
● Post-op orders that best support
distribution across digital platforms
Presenter:
Paul MillerHead of Digital
Special guest:
Debbie Leven Debbie Leven is the owner of PR Coach, a consultancy that works with businesses to help them improve their media outreach efforts and brand visibility.
The control panel
How to participate in today’s webinar…
▪ During today’s webinar is listen-only
▪ Experiencing audio problems? Try using the alternative Audio Mode
▪ Submit text questions for the Q&A at the end of session
▪ Everyone will receive an email following webinar link to view a recording of today’s session
The power of a press release;
and why should it be part of the PR armory?
Title:For immediate release: Tuesday 23rd April 2013
Top Forbes Listings for Business Woman
First paragraph:
Lilach Bullock, a member of Radlett & Bushey Reform Synagogue, is celebrating in style after being featured in two Forbes.com listings: The Top 20 Women Social Media Power Influencers 2013; and The Top 50 Social Media Influencers 2013. The annual listings were compiled after assessing which social media experts have the strongest and most active followings, highlighting the real power influencers.
Second paragraph:
Forbes.com is the website for Forbes, the well-known American business magazine which features articles on finance, industry, investing and marketing topics as well as related subjects. It is known for regularly featuring lists, including those of powerful and influential people. Forbes describes the The Top 50 Social Media Influencers 2013 list as ‘skewed towards self-starters who have made social media their business, or who are advising on how to make social media your business.’
Third paragraph:
Speaking about the achievement, Lilach Bullock, said: “Forbes is a huge name and I’m absolutely delighted, and honoured, to be in such good company on these lists. I help businesses open up the social media opportunities available to them and that work is incredibly rewarding but it’s great too to receive such prominent recognition. Social media can feel daunting, and overwhelming too, but you have to keep at it and that is exactly what I have done.”
Fourth paragraph:
Lilach Bullock runs Socialable, a social media consultancy based in London, which helps businesses plan, and execute, social media strategies to generate profile, build connections and drive website traffic.
More information:
Ends
For more information, please contact:
Debbie Leven 07918 680051 (mobile)
Notes to editors:
1. Lilach Bullock has profile on a number of social media channels, including:
Twitter: @lilachbullock
LinkedIn: http://www.linkedin.com/in/lilachbullock
Google+: https://plus.google.com/113072597372460461083/posts
2. Lilach Bullock is listed at number 30 in The Top 50 Social Media Influencers 2013 and 14 in The Top 20 Women Social Media Power Influencers 2013.
3. Criteria for selecting the top social media influencers is available online in the two listings: The Top 20 Women Social Media Power Influencers 2013; and The Top 50 Social Media Influencers 2013.
Press release - essential checklist
● News value● Press and media● Who, what, why, where, when, how?● Template structure● Quotes● Multi-media options
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