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The power of Visual and Creative content presentation at State of Search. Learn about the different types of visual content, such as infographics, motion graphics, interactive graphics, videos, sales sheets, power points etc. Many case studies on social media and links, social mentions and how it helps branding are shared.
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@MATT_SILTALA
WHAT DO CATS HAVE TO DOWITH A MARKETING CAMPAIGN?
@MATT_SILTALAhttp://www.huffingtonpost.com/2014/09/11/schenectady-student-cat-photo_n_5806764.html
You all may remember this viral image of a High School Senior who submitted his own personal photo of him and his cat for his senior yearbook. The photo went viral after his school denied him from using the picture and he tried getting a Petition signed so that his school would allow him to use the picture. The INTERNET LOVES CATS
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LET ME TELL YOU ASTORY ABOUT OUR CATS.
@MATT_SILTALAMovie: Princess Bride3
It all started with this single infographic100,000+ Social SharesThousandsOf Links BuiltThousandsOf $$$ generated
@MATT_SILTALA4
eBookMotion GraphicSlide Share
@MATT_SILTALA5
The InteractivePurriodic Table of Internet Cats
And then there was
@MATT_SILTALA6
THE RESULTS WEREINCONCIEVABLE!
@MATT_SILTALAMovie: Princess Bride
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The ResultsPurriodic Table of Internet Cats
All the references on Twitter, FB etc showing OUR branding and how awesome it is ...
@MATT_SILTALABIG NAMES WITH BIG FOLLOWERS TWEETING IT OUT8
The ResultsPurriodic Table of Internet Cats
All the references on Twitter, FB etc showing OUR branding and how awesome it is ...
@MATT_SILTALAEven cats featured on the table were tweeting it out9
The ResultsPurriodic Table of Internet Cats
All the references on Twitter, FB etc showing OUR branding and how awesome it is ...
Even dog lovers liked it
@MATT_SILTALA10
The ResultsPurriodic Table of Internet Cats
All the references on Twitter, FB etc showing OUR branding and how awesome it is ...
But thats not all
@MATT_SILTALAdrive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)11
The ResultsPurriodic Table of Internet Cats
All the references on Twitter, FB etc showing OUR branding and how awesome it is ...
@MATT_SILTALAdrive home the point why we do this ---- ie brand mentions ... talking about keywords relevant to your business (interactive, infographic all related to Brand Avalaunch Media)12
Our interactive table outperformed Friskies "list" because ours was more visual.
@MATT_SILTALA13
DONT PUT YOUR LOGOONLY IN THE CORNER MAXIMIZE THE VISIBILITYOF YOUR BRANDING
@MATT_SILTALANobody puts baby in a corner? But with your logo, you definitely want it in the corner.
Dirty Dancing14
LOGO
LOGOLOGOTastefully addyour logo
@MATT_SILTALATastefully add your logo without going full Nascar on it.15
LINKS + BRANDING + KEYWORDS=IMPROVED RANK & RELEVANCYFOR EXACTLY WHAT YOU OFFER
@MATT_SILTALAthose references .... links + Branding (avalaunch media) + keywords like interactive graphic = helping us rank and be relevant for EXACTLY what we offer ...
Ferris Buellers Day Off
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SO, WHY DOESTHIS WORK?
@MATT_SILTALAMovie: WarGames17
HERES THE SCIENCE
@MATT_SILTALAMovie: Back to the Future18
Of info submitted to the brain is visual90%60,000xImages processfaster than text
of people respond to visual information over plain text40%
@MATT_SILTALAMovie: Gremlins19
Videos on landing pages increase page conversions rates by90%94% MOREPosts with visuals getpage visits and engagement than those withoutof consumers are more likely to click on a business whose image appear in search results60%
@MATT_SILTALA20
THE TREND IS GOING VISUAL
@MATT_SILTALA21
JOIN THE CLUBAND GET VISUAL WITHYOUR CONTENT MARKETING
@MATT_SILTALAMovie: Breakfast Club22
VISUAL CONTENT
@MATT_SILTALA
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VISUAL CONTENTIS THE BAIT
@MATT_SILTALAMovie: E.T.24
200,000,000Users257 MINUTES/MONTHAvg. time spent on Instagram60 MILLIONPhotos uploaded every day20 BILLIONTotal shared photos1.2 BILLIONLikes per day70%Of users check Instagram daily
Going Visual OnInstagram
@MATT_SILTALA25
70,000,000Users14.2 MINUTES/MONTHAvg. time spent on Pinterest80% OF PINSAre repins (Best image size: 600 x 800)80%Of users are female78 CENTS IN SALES/PINOn average. Up 25% since 201210 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)
Going Visual OnPinterest
@MATT_SILTALA26
Social Media is going visualPurriodic Table of Internet CatsOn Pinterest, you can create: How-tos, recipes, checklists, and more.Going Visual OnPinterest
@MATT_SILTALA27
Social Media is going visualPurriodic Table of Internet Cats
and Twitters Tweet button on brands product pages.62%61%59%42%
Of brandshave Pin It buttonsOf brandshave Tweet buttonsOf brandshave Like buttonsOf brandshave Google+ buttonsPinterests Pin It button is thenew Top Gun and has now overtaken Facebooks Like button
@MATT_SILTALAMovie: Top Gun28
1,317,000,000Users20 MINUTES/DAYAvg. time spent on Facebook350 MILLIONPhotos uploaded every day4.5 BILLIONLikes per day144 MILLIONFriend requests per day10 BILLIONSent messages per day
1,317,000,000Users20 MINUTES/DAYAvg. time spent on Facebook350 MILLIONPhotos uploaded every day4.5 BILLIONLikes per day144 MILLIONFriend requests per day10 BILLIONSent messages per day
Going Visual OnFacebook
@MATT_SILTALAhttp://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.VCnNGSldUhQ These are the new stats source29
Going Visual OnFacebook
Cover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403
@MATT_SILTALAhttp://timelinedimensions.com/timeline-dimensions-infographic/ -- verification source of these measurements 30
645,750,000Users12:51 MINUTES/DAYAvg. time spent on Twitter500+ MILLIONTweets everyday2.1 BILLIONTwitter search engine queries (per day)60%Of users are on mobile208 FOLLOWERSPer user (on average)
Going Visual OnTwitter
@MATT_SILTALAWendys and Oreos31
300,000,000Users7 MINUTES/MONTHAvg. time spent on Google+1.5 BILLIONPhotos uploaded every week20 MILLIONMobile monthly users33% OVERALLGrowth per year56% GROWTHIn usage for member(Ages 45-54)
Going Visual OnGoogle+
@MATT_SILTALAhttp://expandedramblings.com/index.php/google-plus-statistics/2/#.VCnXFildUhQ verification of these stats
326 BillionPhotos uploaded each monthPhotos & Images getMore Interactionthan other contentMore Sharesthan linksMore Likes50% 10x7x
Insert Weird Science Image ofWyatt and Gary scanning imagesTo create Lisa
@MATT_SILTALAMovie: Weird Science33
WHIP YOURCONTENT MARKETINGPLAN INTO SHAPEWITH THESE TIPS
@MATT_SILTALAMovie: Indiana Jones34
STAND OUT AMONGSTTHE CROWD BY
@MATT_SILTALAMovie: Ferris Beullers Day Off35
CREATING CONTENT SO GOOD THAT ITMAKES THEM THINK, ILL BE BACK.
@MATT_SILTALAMovie: The Terminator36
BECOME A BETTERWRITER
@MATT_SILTALAMovie: Stand By Me37
SEE WHAT THEBUZZ IS ABOUT
@MATT_SILTALAMovie: Back to the Future Part 238
LEVERAGE WHATYOUVE GOT
@MATT_SILTALAMovie: E.T.39
GIVE THEM A WINDOWINTO YOUR INNERWORKINGS
@MATT_SILTALAMovie: Star Wars Empire Strikes Back40
NEWSJACK
@MATT_SILTALAMovie: Broadcast News James L. Brooks film with William Hurt41
THINK LIKEA JOURNALIST
@MATT_SILTALAMovie: Where The Buffalo Roam Bill Murray as famous journalist and writer Hunter S. Thompson.
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TRANSFORM CONTENT YOU ALREADY HAVEBlog postsNew ReleasesLinkbait articlesInfographicsVideoPodcastsImages/MemesWhite PapersPower PointsRepurpose successful content you already have into:
@MATT_SILTALAMovie: American Werewolf in London43
BRANDS HAVE CAUGHT ONAND BECOME CONTENT MARKETERS
@MATT_SILTALA44
EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss America Scholarship Fund
@MATT_SILTALA45
Case Study Jewish Boston
@MATT_SILTALA46
Case Study Jewish Boston 20,000 page views Over 450 shares (info-graphic) 5,000 app downloads Featured in The New York Times Featured in The Bostinno Whole Foods Tweets @JewishBoston
@MATT_SILTALANot only did the New York Times and the Bostinno publish information on the cocktail infographic, but also, Whole Foods tweeted about it! Here are some other important numbers:20,000 page views for Passover pages5,000 app downloadscontent viewed over 13,000 times3,700 content downloadsinfographic shared over 450 times
47 Hubspot Pocket PowToon BuzzSumo Newsle Pushover & IFTTT Swayy Talkwalker CanvaPin AlertsCOOL TOOLS
@MATT_SILTALAMovie: Ghostbusters48
InstagramVinePintrestFacebookTwitter
REMEMBER, THE TREND IS GOINGVISUAL DONT BE LEFT BEHIND.
@MATT_SILTALA49
@MATT_SILTALA50