Thesis Statement

• Data is the key to connecting with customers,

building trusted relationships, and standing out in an

increasingly competitive marketplace.

• Return Path is poised to bring brands out of the

“Dark Ages” and into the age of “Data Enlightenment.”

The Importance of Data

• During the Dark Ages, people relied on authority figures or personal experience to drive decision making, not inquiry or research.

• In the Age of Enlightenment, the way people thought and perceived the world shifted, bringing about true science and the scientific method.

• Today, thanks to Big Data, more information is available than ever before but business struggle to make sense of it or use it to make smart decisions.

• The time has come for Data Enlightenment.

The Dark Ages

Many companies today are in the "Dark Ages" when it comes to data, and they often don’t recognize the gaps in their data until something goes wrong—like a failed email campaign or a phishing attack.

Awareness Clarity

The Path to Data Enlightenment

Connection

The first step toward Data Enlightenment is Awareness—using data to understand what’s really happening within your email program and identifying previously unknown issues and challenges.

Awareness

Clarity

The next step toward Data Enlightenment is Clarity—leveraging data to analyze not only what is happening with your email program, but also why—and how to fix it.

Connection

The final step before reaching Data Enlightenment is Connection—deriving unique insights from data, and using these insights to create deeper connections with customers and prospects.

Reaching Data Enlightenment with Return Path

“Enlightened Marketing”

Awareness by providing an accurate view into what happens to marketing messages after you hit send.

Clarity through deep analysis and insights into email performance and relevancy.

Connection using data to optimize email campaigns and deliver an exceptional customer experience.

“Enlightened Security”

Awareness by providing unparalleled visibility into your email ecosystem and its vulnerabilities.

Clarity through the most extensive source of email threat intelligence data in the world.

Connection through faster response to increasingly complex email fraud attacks to maintain your customer’s trust.

“Enlightened Strategy”

Awareness by providing a granular understanding of how, when, and what millions of consumers purchase.

Clarity through data-driven analysis of market trends for intelligent decision-making.

Connection through improved predictive power to engage with your customers like never before.

Return Path is poised to bring brands out of the “dark ages” and into the age of “data enlightenment.”

Read more at returnpath.com/dataenlightenment

World Tour 2015

• Sydney – Oct. 8

• London – Oct. 13

• Sao Paulo – Oct. 15

• Chicago – Oct. 26

• NYC – Oct. 28

• San Francisco – Nov. 3

• Los Angeles – Nov. 5

• Paris – Nov. 5

See the Path to Data Enlightenment come to life in our world tour.

returnpath.com/worldtour

Thank You