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The Oncologist® is the premier independent oncology journal at the intersection of research and clinical practice that provides a vast library of practice-changing content. The Oncologist offers marketers dynamic advertising opportunities to deliver product information directly into the hands of physicians worldwide. Among its multiple delivery channels is a unique iPad app—The Oncologist HD App—that allows for interactive advertisements for increased engagement. http://www.TheOncologist360.com It is the first peer reviewed journal app to present full text and multimedia functionality, including a podcast platform featuring key thought leaders. Engaging. Interactive. Effective. The Oncologist partners with pharma to build a comprehensive marketing program, optimizing brand exposure and engagement. For a complete list of offerings in print, online and mobile solutions, please visit TheOncologist360.com The Oncologist HD App Provides an enhanced reader experience with integrated rich media features. Users can browse a media library of videos from congresses, symposia, and roundtables of oncology experts. By offering the best of The Oncologist on mobile devices, physicians can enjoy on-demand access to the most current clinical information. The App utilizes the latest mobile technology to offer an industry-exclusive, interactive advertising channel with the ability to connect with audiences like never before. Advertisers can utilize this channel to inform physicians about their products and brands while providing perspectives on disease states. The App enables users to navigate through and interact with product specific, multimedia content that includes efficacy, study design, safety, dosing, and MOD/MOA. It also allows marketers to deploy surveys, quizzes, games, and event registration.
Citation preview
2014 Promotional Opportunities
360°Engagement in Oncology
Multi-channel Reach
The Oncologist provides the interactive solutions that will deliver unparalleled reach to the critical audiences that need to hear your message..
*Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.
J CL ONC
ASCO P
OST
+
ONCOLO
GIST
HEM/O
NC T
D +
JNCCN
ONC T
IMES
+JA
MA
ONCOLO
GY
NEJM
CLN O
NC NW
+
60%
70%
80%
90%
100%
92%90% 89%
86% 85% 85%
76%73% 72% 71%
Total Market% Receivers
The Oncologist3rd Overall in Receivers
*Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.
J CL ONC
NEJM
ASCO P
OST
+
HEM/O
NC T
D +
ONCOLO
GIST
JNCCN
ONC T
IMES
+
ONCOLO
GY
BLOOD
JAMA
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Total MarketAvg. Issue Readers
The OncologistTop 3 Clinical Publication in Readership
Efficient ReachTop 3 Amongst Clinical Publications
Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.
Costs calculated using 2014 print rate cards.
NEJM JCO Oncologist Blood JNCCN Oncology$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$1,161$1,304
$1,807
$2,240 $2,260
$2,907
CPM Exposures | Island 4C (48x)
• The Oncologist reaches 96% of the global oncology ecosystem through multiple channels
• 4 million Web visits per year
• Global HCP email database: 186,100 (67K US; 118K ROW)
6,490 print subscribers
22,450 iPad app users
EUROPE18,286
print subscribers37,460
iPad app users
US5,500
print subscribers27,700
iPad app users
CHINA
9,500 mobile subscribers
OTHER MARKETS
Geotargeting Options
2014 Clinical Trial OptionsClinical Trial Combo (Print + iPad Conversion)All clinical trial insertions are calculated using print rate card at max frequency B&W rate plus color charge if applicable. - 1 page 4C ad is $4,325 In addition to print insertion all clinical trial ads receive bonus inclusion on iPad app in the Current Clinical Trials section.Client supplies:• High res PDF creative• Click-thorough URLs for up to 3 links from ad
Enhanced Clinical Trial Combo (iPad + Print)All enhanced clinical trial insertions will be calculated as above with an additional $2,500 iPad production charge.- 1 page 4C ad is $6,825Enhanced ad also runs in Current Clinical Trials section of iPad app.Client supplies:• High res PDF creative• Animated trial schematic• KOL Audio (w/headshot) or video summary• Click-thorough URLs for up to 3 links from ad
2014 US Print Circulation
Circulation BPA Audited
The Oncologist 2014—Circulation ProfileSpecialty TotalMedical Oncology 5,313Hematology Oncology 7,815Hematology 1,847Internal Medicine (IMs, sec. in Onc/Hem/HO) 1,027Radiation Oncology 1,174Gynecologic Oncology 131Surgical Oncology 175Pediatric Hematology/Oncology 208Oncology Nursing 377Pharmacology 153Urology 66Total Circulation 18,286
Tablet Expansion
3 in 4 physicians are using tablets
"Taking the Pulse" is an annual report that examines the adoption of technology by physicians.
With the Apple iPad the most popular mobile device, doctors have almost doubled their use of tablets in the last 18 months, according to a new report by Manhattan Research.
In its annual "Taking the Pulse" study in 2013, Manhattan Research found that tablet use by doctors reached 72%, compared with 30% of physician tablet adoption in 2011.
Half of the doctors who own tablets are using them at the point of care, according Manhattan Research.
*2013 Manhattan Research
Digital Addiction
More screens = More Access
Physicians with three screens (tablets, smartphones and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens.
*2013 Manhattan Research
3 Hours of Daily Exposure
• 17 minutes on their Smart Phones (15x/day)
• 30 minutes on their Tablets (9x/day)
• 2 Hours on their PC
HCP spend per day for work*:
*2013 Manhattan Research
The Oncologist HD App
Reach:● 87610 registered global users ● 37,460 registered users in US ● 13,252 avg. monthly unique users in US
Performance:● 71% of users engage an average of 22
seconds per Ad during launch● Average 7,422 engagements per month
Accolades:● 2012 MM&M Finalist for BEST MOBILE APP
FOR HEALTHCARE PROFESSIONALS ● 17 Oncology market advertisers active on
app in 2013
®
The Oncologist HD iPad App—Registration Profile
Specialty Total
Medical Oncology 15,384
Hematology Oncology 12,285
Hematology 3,192
Radiation Oncology 1,282
Surgical Oncology 1,290
Gynecologic Oncology 1,388
Other 2,639
Total 37,460
The Oncologist HD AppRegistered Users (US only)
The Oncologist HD AppDisplay Banners
Reach:● Total users in US: 37,460● Average Monthly Users: 13,252
Performance:● Impressions: 30,000 (US)● Average CTR: 0.46%
Creative:● 300x250
The Oncologist Onlinewww.TheOncologist.com
Reach:● 97,988 unique users● 49,800 registered users
Performance:● Average Time on Site: 1min 30 secs● Monthly Page Views: 290,000● Monthly Inventory - Global: 700,000● Monthly Inventory – USA: 400,000● Average CTR: 0.08%
Creative Positions:● Leaderboard-Top● Medium Box-Right Column● Large Skyscraper-Right Column
Cost:● Run-of-Site CPM: $75
The Oncologist Mobile
Performance:● Avg. Monthly Impressions: 30,000● Average CTR: 0.51%
Creative:● 728x90 ● 160x600● 300x250● 320 x 50
Cost:● US Only: $2,500 net month
Mobile Optimized Website
Universal App (iOS, Android, Kindle)
The Oncologist eNewsletter
Overview:● Single sponsored● 2 drops per month● 67,202 circ (US only)● 14.6% average open rate● 0.38% average ad CTR
Positions/Creative:● Leaderboard-728x90 top
Cost:● $3,500 net per drop
11
22
11
22
Overview:● Single topical focus (ex. Immuno-Oncology)● Quarterly deployment● Single sponsored● 118,900 circ (US & xUS Combined)● 15.5 % Average Open Rate● 0.34% Average CTR
Creative Position:● Leaderboard-728x90 top● 50 words maximum● GIF, JPG and PNG files only (Static)
Cost:● $22,000 net per year
Contextual eMailSingle Topical Focus | Single Sponsored
22
11
11
22
eNewsletter – 2014 Circulation Demographics
Specialty Total
Medical Oncology 5,526
Hematology Oncology 8,289
Hematology 5,998
Radiation Oncology 2,544
Gynecological Oncology 1,014
Surgical Oncology 2,783
Pediatric Hematology/Oncology 1,478
Urology 6,600
Oncology Nursing 24,200
Internal Medicine 8,770
Total Reach (US Only) 67,202
The Oncologist eNewsletter
Note: 118,900 Global (xUS) reach also available upon request
Contact Information
PublisherMarty Murphy, 3rdAlphaMed Press VP, Publishing Technology & Business DevelopmentTel: (919) 200-3727Fax: (919) 287 [email protected]
