T H E N O N - P E R P E T R A T O R S G U I D E T O

PERSONAL BRANDING Presented by!

M I C H A E L B R I T O

A bit about Brito…

•  Father, husband of Kathy, Milan and Savannah

•  Head of Social Strategy at WCG, a W2O Company

•  Adjunct Professor, San Jose State & UC Berkeley

•  Wrote (2) books on social media and business

•  Served 8 years in the US Marines

A brand is not a …

logo web site Tweet Facebook page press release

A brand is a collection ofTHOUGHTS & PERCEPTIONS

in the mind of others.

They are born, survive & prosper based on

CUSTOMER EXPERIENCES and the conversations about those

experiences.

Sometimes the experiences are great.

And, sometimes they aren’t so great.

And how is this applicable to people?

Steve Jobs

Beyoncé’

Brian Williams

King James

A PERSONAL BRAND allows you to differentiate yourself by

clearly articulating a unique value proposition in order for you to gain

influence.

If you don’t build your brand, others will … and you might not like

what you see.

Have you Google’d yourself Lately? .

Why should employers care about personal brands?

Strong  personal  brands  add  value  to  corporate  brands.        

of people find "people like yourself” credible and trust worthy when

seeking information about a product or a brand

67% •  Employee advocacy

•  Credibility

•  Content

•  Promote/Defend the brand

•  Employee Engagement

Why should employees care about personal brands?

•  Increases their influence

•  Exposure for future opportunities

•  Internal “rock star” recognition

•  It just “feels good” to belong

Sometimes though…

MISTAKES are made!

A few cases to consider …

A few cases to consider … she was fired.

A few cases to consider …

A few cases to consider … she wasn’t hired.

Questions for you to consider …

•  What are the goals and objectives for you?

•  What are you passionate about?

•  What motivates you?

•  How can you stand out among others?

5 rules to building your brand

1.  Adopt a Hustler mentality.

2.  NEVER, ever give up.

3.  Don’t perpetrate and try to and be someone or something you are not.

4.  Don’t tear down other people’s brands in order to build your own.

5.  Stand up for what you believe in.

Thank you