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Boost Sales with

3D Interactive

Direct Mail

Use your smartphone or tablet

to interact with this eGuide!

See page 8 for details.

Scan with your TrifectAR app

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Mobile technology is changing the way we experience and interact with the world around us. It is changing the way we get directions, listen to music, keep in touch with friends and stay informed on the latest news. However, most importantly for businesses it is changing the way we shop and interact with brands.

today, consumers expect mobile friendly brand interactions, and some exclusively use mobile devices to purchase products or services. Therefore, marketers must have a strategy to meet this shifting consumer demand. One way is to grab a prospects attention with a physical touch point (direct mail), and then immerse them in an interactive digital experience with Augmented Reality.

emerging technology

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What is augmented Reality (aR)?aR bRings pRinted pages to life by enhancing them with interactive 3D content to give consumers a personalized experience that expands beyond the borders of a printed mail piece.

It allows prospects and customers to access vast amounts of information at their fingertips, including:

n Videos, slideshows, animations, or other 3D content to showcase your product or service

n Key benefits of your product or servicen Pricing, payment options and discount offersn Nearby locations and contact informationn Product or service specifications and

customization optionsn Company, brand, and team information

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how does aR Work? aR uses the latest techniques in 3d modeling, live streaming video, and computer animation to integrate digital marketing technology with traditional direct mail.

it alloWs anyone With a sMaRtphone oR tablet to transform a 2D printed mail piece into a 3D experience by simply downloading an app and pointing their camera at the mail piece. Consumers align their device with a graphic element on the piece to trigger an interactive overlay that jumps out at them.

aR bRings a Whole neW diMension to the customer experience by moving them from a static piece and engages them with a live, interactive, and personalized experience.

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11% of high school and college students have used an AR app

Why add aR to direct Mail?

Although the use of this technology in direct marketing is relatively new, it’s clear that AR is gaining popularity. Now is the perfect time to add this innovative technology to your direct mail and take advantage of this rapidly growing opportunity.

The innovative technology is accelerating quickly from the early adopting gaming segment to becoming an integral part of the consumer buying process. Here are just a few statistics that illustrate the enormous market potential of AR:

30% of mobile subscribers will use AR once a week

The AR market is predicted to grow from 60 million users to nearly

200 million with 3 years

$600,000,000,000

aR technology revenue is expected

to be $600 billion

this year

2.5 billion AR apps will be downloaded onto smartphones and tablets within 2 years

consumers are 135% more likely to buy after viewing an aR-enhanced version of a product

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Enhancing direct mail pieces with AR dramatically increases response rates. In fact, campaigns with AR have routinely received a 34% interaction rate! Here are a few additional benefits of incorporating AR into direct

What is the Value of using aR with direct Mail?

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4 Ways to integrate aR into your direct Mail

1. AR Video

2. Interactive/Complex 3D Objects

3. 3D Objects

4. AR Photo Gallery or Slideshow

Check out this video to see AR in action!

www.MailAMG.com/Media-Kit/AR

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see for yourself…

STEP 1: Download the free TrifectAR app.

STEP 2: Open the app and point your device’s camera at

the scannable icon on the right. Fill your screen

with the target image.

STEP 3: Tap the logo in the middle of your screen. A

blue progress bar will appear at the top of your

device. Wait a few seconds and watch the 3D

experience!

Note: You may have to clear your cache or restart your app between testing experiences.

Look for this interactive icon on the following pages

TrifectAR

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1. aR Videoa Video can be displayed on the surface of the mailer, making the piece “come alive” right before your eyes! Users can also select between multiple videos through a virtual menu screen on the mailer and everything can be linked to specified web pages.

your custom one-on-one sales presentation is said perfectly every time to every mail recipient!

try Me!

TrifectAR

TrifectAR

TrifectARTrifectAR

WITH YOUR TRIFECTAR APP

WITH YOUR TRIFECTAR APP

WITH YOUR TRIFECTAR APPWITH YOUR TRIFECTAR APP

For best results, fill your

mobile device’s screen

with the logo. Once in

focus, tap your screen.

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2. interactive/complex 3d objectscoMplex thRee-diMensional objects can be programmed with full user interactivity!

For example, this feature might allow users to pick a color or trim level for a 3D car and “build” the exact model they want, right on top of the mailer. Another option would be to allow the hood of a 3D car to be opened and the engine pulled out for a better view, or the roof peeled off to see the seat configuration—all in 3D space above the mailer—and all linkable to web pages.

TrifectAR

TrifectAR

TrifectARTrifectAR

WITH YOUR TRIFECTAR APP

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try Me!

For best results, fill your

mobile device’s screen

with the logo. Once in

focus, tap your screen.

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3. 3d objectsa 3d object can be cReated and attached to the mailer, appearing to sit on top! This might be a product sitting above the mailer, allowing users to get a full view of the product from all angles. Swipe transitions allow users to see multiple 3D objects in one mailer—all linkable to landing pages that capture customer information and sets appointments.

TrifectAR

TrifectAR

TrifectARTrifectAR

WITH YOUR TRIFECTAR APP

WITH YOUR TRIFECTAR APP

WITH YOUR TRIFECTAR APPWITH YOUR TRIFECTAR APP

try Me!

For best results, fill your

mobile device’s screen

with the logo. Once in

focus, tap your screen.

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4. aR photo gallery or slideshowa Multi-page slideshoW or photo gallery can be displayed right on the mailer. The slideshow is fitted to the exact size of the mailer, making it appear to be an interactive screen. Users can swipe their mobile device to move between images and each image can be linked to a web page, allowing users to tap for more info.

shoWcase youR best deals and inventory! Each image can be linked to additional information found on your site.

TrifectAR

TrifectAR

TrifectARTrifectAR

WITH YOUR TRIFECTAR APP

WITH YOUR TRIFECTAR APP

WITH YOUR TRIFECTAR APPWITH YOUR TRIFECTAR APP

try Me!

For best results, fill your

mobile device’s screen

with the logo. Once in

focus, tap your screen.

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about allegiant Marketing group (aMg)aMg is coMMitted to pRoViding you with the latest advances in digital mail technology to significantly increase your sales revenues and maximize your return on investment.

aMg WoRks as an extension of your business. While you focus on running your business, we operate in the background:

nProviding you with the best lists possible,nLeveraging our extensive knowledge of USPS

regulations to get you the biggest impact for the lowest price,

nPrinting your piece to your specifications, andnMailing your piece with quality control and on

time.

MailaMg.com n 800-648-3107 n salesteam@MailaMg.com

scan With youR tRifectaR

app!